Made in Rapp: New brand­ing for Pied­mont Pub­lish­ing

Rappahannock News - - WASHINGTON -

Pied­mont Pub­lish­ing Group, pub­lish­ers of the Rap­pa­han­nock News, Culpeper Times, The Pied­mont Vir­ginian, and the Life­style mag­a­zines in Fauquier and Prince Wil­liam coun­ties, has rolled out new brand­ing for the me­dia group.

“We were look­ing for a lead­ing-edge image that ties to­gether ev­ery­thing what we rep­re­sent,” said Den­nis Brack, pres­i­dent of Pied­mont Pub­lish­ing Group and its par­ent com­pany Rap­pa­han­nock Me­dia.

“‘Trusted, En­gag­ing and Com­mu­nity Fo­cused’ sum­ma­rizes the com­pany and what we stand for."

The new brand­ing was cre­ated with the help of Liz John­son, pres­i­dent and prin­ci­pal con­sul­tant of Rap­pa­han­nock-based Moun­tain View Mar­ket­ing, and Jay Ford, cre­ative ser­vices direc­tor of the Culpeper Times.

John­son worked with Pied­mont Pub­lish­ing’s lead­er­ship team and con­tin­ues to help with our mar­ket­ing ef­forts through­out our prod­ucts, said Group Sales Direc­tor Tom Spar­gur. “In ad­di­tion to our weekly lo­cal com­mu­nity news­pa­pers and monthly Life­style mag­a­zines, we pub­lish many niche prod­ucts in­clud­ing the Rap­pa­han­nock Guide, the Culpeper and Fauquier Com­mu­nity Re­source Guides, the an­nual Culpeper Cham­ber of Com­merce Com­mu­nity Guide & Busi­ness Di­rec­tory and Trea­sures, a mag­a­zine show­cas­ing Culpeper County,” Spar­gur added.

The Culpeper Times also pub­lishes and pro­duces the quar­terly Down­town Des­ti­na­tions special sec­tions in part­ner­ship with Culpeper Re­nais­sance, and sev­eral special sec­tions through­out the year in­clud­ing Culpeper AirFest, Pied­mont Area Soap Box Derby and the an­nual Best of the Best!

The com­pany will ex­pand again next month with the launch of Gainesville Life­style mag­a­zine. Dig­i­tal growth also con­tin­ues with large web traf­fic gains, es­pe­cially at the com­pany’s news­pa­pers. Un­der­pin­ning all of this is strong lo­cal jour­nal­ism. This year, the Rap­pa­han­nock News was the small­est news­pa­per in the state to be rec­og­nized in the Vir­ginia Press As­so­ci­a­tion’s Best of Show awards for work done in col­lab­o­ra­tion with Foothills Fo­rum.

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