Cross­roads Com­mu­nity Inc. adopts a new logo

Record Observer - - News -

CENTREVILLE — Be­ing at a cross­roads is some­thing many have faced dur­ing their lives. For over 30 years, Cross­roads Com­mu­nity Inc. has been stand­ing at that in­ter­sec­tion as­sist­ing those with be­hav­ioral health is­sues ob­tain life skills and ac­cess to re­sources that put them on the road to re­cov­ery.

To bring that mes­sage to the fore­front, Cross­roads Com­mu­nity re­cently adopted a new logo, which is sim­ple, yet pow­er­ful. It em­bod­ies what the or­ga­ni­za­tion’s staff mem­bers do ev­ery day.

“Cross­roads Com­mu­nity is a sup­port­ive pro­gram that em­pow­ers in­di­vid­u­als with var­i­ous be­hav­ioral health needs to choose the road they want to take, while re­ceiv­ing sup­port to help them move for­ward,” said CCI staff mem­ber Kath­leen Cat­tell, a res­i­den­tial as­so­ciate. “To me, the new logo clearly ex­presses our mis­sion.”

John Plaskon, CCI’s ex­ec­u­tive direc­tor, de­scribes the new logo from the per­spec­tive of those who use Cross­road’s ser­vices.

“The new logo rep­re­sents what so many peo­ple and their fam­i­lies face ev­ery day – the cross­roads between men­tal ill­ness and/or ad­dic­tion and re­cov­ery from th­ese very per­sonal sit­u­a­tions,” he said.

He also sees the logo as the cross­roads between the stigma ex­pe­ri­enced by peo­ple in re­cov­ery and the com­mu­ni­ties in which they live.

“Progress has oc­curred in treat­ment, re­cov­ery and com­mu­nity ac­cep­tance,” he said. “In a broader sense, the cross­road in the logo re­flects the work that re­mains.”

The evo­lu­tion of the adop­tion of a new logo be­gan in Oc­to­ber 2015 when CCI Board of Di­rec­tors made a com­mit­ment to de­velop ways to in­crease aware­ness of the or­ga­ni­za­tion. With the as­sis­tance of Su­san Vianna of Fish­er­gate, a lo­cal graphic de­sign and mar­ket­ing com­pany, the Board agreed that the or­ga­ni­za­tion needed to take a look at the cur­rent logo and de­cide if it ef­fec­tively told the or­ga­ni­za­tion’s stor y.

Vianna pre­sented the Board with new de­signs for a logo that re­tained the spirit of the pre­vi­ous logo by in­cor­po­rat­ing the but­ter­fly and cir­cle. To pro­vide the Board mem­bers with a broad­en­ing of their op­tions, she also pre­sented them with lo­gos that evoked a dif­fer­ent way to project CCI’s mes­sage.

With in­put from staff, the Board mem­bers, and those CCI serves, a new logo was adopted.

“I like the new logo with the roads crossed,” a CCI con­sumer said. “I like the sim­plic­ity of it. I re­mem­ber be­ing at a cross­roads in my re­cov­ery when I came to Cross­roads. And the staff be­lieved in me.”

Centreville at­tor­ney Daniel Rosendale said he sees the logo from his per­spec­tive as the CCI Board pres­i­dent.

“The new logo is a rep­re­sen­ta­tion of the in­ter­sec­tion of CCI and the com­mu­nity, where the two work to­gether to en­sure that peo­ple with be­hav­ior health needs re­cover and are treated with dig­nity, re­spect and equal­ity as mem­bers of our com­mu­nity,” he said. “Through ad­vo­cacy, ed­u­ca­tion, and fundrais­ing, CCI’s Board mem­bers en­gage with lo­cal in­di­vid­u­als and busi­nesses to en­hance the ser vices and mis­sion of the or­ga­ni­za­tion.”

Although CCI’s logo is chang­ing, its ded­i­ca­tion and com­mit­ment to those need­ing be­hav­ioral health ser­vices is not chang­ing. Cross­roads Com­mu­nity’s pro­grams help adults, chil­dren and ado­les­cents fo­cus on re­cov­ery and build re­siliency to live a sat­is­fy­ing and pro­duc­tive life.

For adults di­ag­nosed with se­vere and per­sis­tent men­tal ill­ness, Cross­roads pro­vides sev­eral ser­vices in­clud­ing Psy­chi­atric Re­ha­bil­i­ta­tion Pro­gram, Res­i­den­tial Re­ha­bil­i­ta­tion Pro­gram, Sup­ported Em­ploy­ment, Health Home, Young Adult Pro­gram, and Case Man­age­ment. In­di­vid­u­als can par­tic­i­pate in multiple pro­grams. All adult pro­grams share the com­mon pos­i­tive and life af­firm­ing goal to pro­mote healthy growth and devel­op­ment to build strong foun­da­tions for in­de­pen­dent liv­ing.

Cross­roads also serves chil­dren and ado­les­cents di­ag­nosed with se­ri­ous emo­tional dis­or­ders through early in­ter­ven­tion strate­gies in pro­grams held af­ter school. Psy­chi­atric Re­ha­bil­i­ta­tion Pro­gram, one-on-one men­tor­ing, skill build­ing groups and ac­tiv­i­ties are avail­able ser­vices for chil­dren and ado­les­cents. In ad­di­tion, a Respite Pro­gram is pro­vided for fam­i­lies by part­ner­ing with trained li­censed fos­ter care fam­i­lies, giv­ing re­lief for both chil­dren and their care­givers.

Cross­roads Com­mu­nity serves res­i­dents of Kent, Queen Anne’s, Caroline, Tal­bot and Dorch­ester coun­ties, with ser­vice lo­ca­tions in Centreville, Ch­ester­town and Cam­bridge. Many of its ser­vices have spe­cific eli­gi­bil­ity cri­te­ria. Those wish­ing more in­for­ma­tion about any of its pro­grams, to in­quire about vol­un­teer­ing or to make a do­na­tion should call 410758-3050 or visit CCI’s web­site ccin­con­line.com.

Cross­roads Com­mu­nity’s Ex­ec­u­tive Direc­tor John Plaskon, left, and Daniel Rosendale, Cross­roads Com­mu­nity’s Board pres­i­dent, present the or­ga­ni­za­tion’s new logo out­side the Centreville of­fice. Be­hind them is the orig­i­nal logo that was de­signed in 1983 when Cross­roads Com­mu­nity was founded. Serv­ing Kent, Queen Anne’s Caroline, Tal­bot and Dorch­ester coun­ties, Cross­roads Com­mu­nity as­sists adults, ado­les­cents and chil­dren, who are ex­pe­ri­enc­ing be­hav­ioral health is­sues, with pro­grams that fo­cus on re­cov­ery and re­siliency to help them achieve sat­is­fy­ing and pro­duc­tive lives.

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