Crossroads Community Inc. adopts a new logo
CENTREVILLE — Being at a crossroads is something many have faced during their lives. For over 30 years, Crossroads Community Inc. has been standing at that intersection assisting those with behavioral health issues obtain life skills and access to resources that put them on the road to recovery.
To bring that message to the forefront, Crossroads Community recently adopted a new logo, which is simple, yet powerful. It embodies what the organization’s staff members do every day.
“Crossroads Community is a supportive program that empowers individuals with various behavioral health needs to choose the road they want to take, while receiving support to help them move forward,” said CCI staff member Kathleen Cattell, a residential associate. “To me, the new logo clearly expresses our mission.”
John Plaskon, CCI’s executive director, describes the new logo from the perspective of those who use Crossroad’s services.
“The new logo represents what so many people and their families face every day – the crossroads between mental illness and/or addiction and recovery from these very personal situations,” he said.
He also sees the logo as the crossroads between the stigma experienced by people in recovery and the communities in which they live.
“Progress has occurred in treatment, recovery and community acceptance,” he said. “In a broader sense, the crossroad in the logo reflects the work that remains.”
The evolution of the adoption of a new logo began in October 2015 when CCI Board of Directors made a commitment to develop ways to increase awareness of the organization. With the assistance of Susan Vianna of Fishergate, a local graphic design and marketing company, the Board agreed that the organization needed to take a look at the current logo and decide if it effectively told the organization’s stor y.
Vianna presented the Board with new designs for a logo that retained the spirit of the previous logo by incorporating the butterfly and circle. To provide the Board members with a broadening of their options, she also presented them with logos that evoked a different way to project CCI’s message.
With input from staff, the Board members, and those CCI serves, a new logo was adopted.
“I like the new logo with the roads crossed,” a CCI consumer said. “I like the simplicity of it. I remember being at a crossroads in my recovery when I came to Crossroads. And the staff believed in me.”
Centreville attorney Daniel Rosendale said he sees the logo from his perspective as the CCI Board president.
“The new logo is a representation of the intersection of CCI and the community, where the two work together to ensure that people with behavior health needs recover and are treated with dignity, respect and equality as members of our community,” he said. “Through advocacy, education, and fundraising, CCI’s Board members engage with local individuals and businesses to enhance the ser vices and mission of the organization.”
Although CCI’s logo is changing, its dedication and commitment to those needing behavioral health services is not changing. Crossroads Community’s programs help adults, children and adolescents focus on recovery and build resiliency to live a satisfying and productive life.
For adults diagnosed with severe and persistent mental illness, Crossroads provides several services including Psychiatric Rehabilitation Program, Residential Rehabilitation Program, Supported Employment, Health Home, Young Adult Program, and Case Management. Individuals can participate in multiple programs. All adult programs share the common positive and life affirming goal to promote healthy growth and development to build strong foundations for independent living.
Crossroads also serves children and adolescents diagnosed with serious emotional disorders through early intervention strategies in programs held after school. Psychiatric Rehabilitation Program, one-on-one mentoring, skill building groups and activities are available services for children and adolescents. In addition, a Respite Program is provided for families by partnering with trained licensed foster care families, giving relief for both children and their caregivers.
Crossroads Community serves residents of Kent, Queen Anne’s, Caroline, Talbot and Dorchester counties, with service locations in Centreville, Chestertown and Cambridge. Many of its services have specific eligibility criteria. Those wishing more information about any of its programs, to inquire about volunteering or to make a donation should call 410758-3050 or visit CCI’s website ccinconline.com.
Crossroads Community’s Executive Director John Plaskon, left, and Daniel Rosendale, Crossroads Community’s Board president, present the organization’s new logo outside the Centreville office. Behind them is the original logo that was designed in 1983 when Crossroads Community was founded. Serving Kent, Queen Anne’s Caroline, Talbot and Dorchester counties, Crossroads Community assists adults, adolescents and children, who are experiencing behavioral health issues, with programs that focus on recovery and resiliency to help them achieve satisfying and productive lives.