AS SEEN AT THE UC
LIGHT SHOWS, PARACHUTING SHIRTS, FUNNY VIDEOS—HAWKS GO TO GREAT LENGTHS TO ENTERTAIN FANS
All the scoreboard videos, on-ice presentations, even Tommy Hawk—all of it is designed to mesmerize fans without distracting from the game itself.
“We don’t want to take over the game,” said A.J. Dolan, the Blackhawks’ senior manager of game operations and entertainment. “We’re never too circus-y, and we never make fun of the other team. It’s hockey with a side of fun, not fun with a side of hockey.”
On game nights, that task involves dozens of employees working largely behind the scenes, including 25 wearing headsets in different parts of the arena.
Call it the TV show within the TV show.
During Hawks (and Bulls) games, you’ll find Sergio Lozano directing 14 staff members in the control room on the seventh floor near the press box. They are surrounded by dozens of monitors and are responsible for everything on the board from the time the doors open until the lights go out for the night.
LENNY GILMORE/REDEYE PHOTOS