AS SEEN AT THE UC

LIGHT SHOWS, PARACHUTING SHIRTS, FUNNY VIDEOS—HAWKS GO TO GREAT LENGTHS TO EN­TER­TAIN FANS

Red Eye Chicago - - The Chatter - By Chris Sosa

All the score­board videos, on-ice pre­sen­ta­tions, even Tommy Hawk—all of it is de­signed to mes­mer­ize fans with­out dis­tract­ing from the game it­self.

“We don’t want to take over the game,” said A.J. Dolan, the Black­hawks’ se­nior man­ager of game op­er­a­tions and en­ter­tain­ment. “We’re never too cir­cus-y, and we never make fun of the other team. It’s hockey with a side of fun, not fun with a side of hockey.”

On game nights, that task in­volves dozens of em­ploy­ees work­ing largely be­hind the scenes, in­clud­ing 25 wear­ing head­sets in dif­fer­ent parts of the arena.

Call it the TV show within the TV show.

Look up

Dur­ing Hawks (and Bulls) games, you’ll find Ser­gio Lozano di­rect­ing 14 staff mem­bers in the con­trol room on the sev­enth floor near the press box. They are sur­rounded by dozens of mon­i­tors and are re­spon­si­ble for ev­ery­thing on the board from the time the doors open un­til the lights go out for the night.

LENNY GIL­MORE/REDEYE PHO­TOS

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