Big changes com­ing to RedEye: Our fo­cus will be your week­end

Red Eye Chicago - - The Chatter - Colin McMahon

RedEye has al­ways been a crea­ture of the times.

When it was cre­ated nearly 15 years ago, RedEye was the go-to news and en­ter­tain­ment source for Chicagoans trav­el­ing the CTA. But to­day, with mo­bile phones in hand and so­cial me­dia news feeds a swipe away, Chicagoans have dif­fer­ent needs. And RedEye is adapt­ing to fill those needs. Start­ing next month, RedEye will fo­cus on de­liv­er­ing the con­tent that our read­ers find most valu­able: Eat. Drink. Do.

We will con­cen­trate print ef­forts to ex­pand our Thurs­day edi­tion, end­ing print on other days so we can de­liver all you need to en­joy your week­end din­ing, drink­ing and do­ing.

Once RedEye helped Chicagoans fill the time be­tween CTA stops. Now it will be­come a go-to source for fill­ing your time be­tween Fri­day nights (let’s be hon­est, Thurs­day nights) and Mon­day morn­ing.

On­line, RedEye will align it­self with chicagotri­bune.com. And it will fo­cus its own dig­i­tal ef­forts on so­cial me­dia and our Eat. Drink. Do. news­let­ter.

This is where the RedEye au­di­ence now lives.

We’re thrilled at RedEye to have been the first daily news­pa­per aimed at com­muters and a younger Chicago reader. We’re proud to have served Chicagoans of all ages all across the whole city ever since, and our days of in­no­va­tion and ser­vice jour­nal­ism aren’t over.

We hope you will stay tuned over the next month as we de­tail more of these changes on our so­cial me­dia ac­counts and at redeye chicago.com.

And then stay with us over the next, what, an­other 15 years?

LENNY GIL­MORE/REDEYE IL­LUS­TRA­TION

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