Chesterfield’s Hallsley takes home top national accolades
One of the best-selling subdivisions in the area beats out thousands for the prize
Hallsley, one of the best-selling residential communities in the Richmond area, took home the top prize Wednesday from the National Association of Home Builders.
The custom home community off Old Hundred Road in Chesterfield County was selected as the “Best Master Planned Community of the Year” for divisions with 100 or more homes. It competed against more than 1,000 master-planned communities mostly in the United States, some with more than 1,000 homes.
“We’ve always said there’s something amazing happening at Hallsley, and we’re excited that the National Association of Home Builders took notice,” said Daniel Jones, East West Communities’ senior vice president and project manager for the development.
The 2017 Platinum Award was presented to East West Communities, the Midlothian-based developer, during the International Builders Show in Orlando, Fla.
Also at the show, the community won three silver awards Tuesday at The Nationals, the association’s sales and marketing council competition. It won the silvers for Master Planned Community of the Year and also for Best Landscape Design and for Best Video GoPro Tour (a self-guided video tour).
“The success of Hallsley has surpassed our expectations and everyone else’s in the country,” said Kathy Pearson, chief operating officer and chief financial officer of East West Partners.
When fully built, Hallsley will have nearly 800 homes. To date, 396 houses have been built. Prices start in the mid$400,000s. Most residents are families with young children.
Hallsley was the most activity community in the local area for new homes sales (137), lot sales (168) and building permits (147) for the 12-month period ending Sept. 30, the most recent data available, according to Integra Realty Resources — Richmond, a real estate advisory firm in Henrico County.
Magnolia Green in Chesterfield was
the second-most active community during the same period, with 133 sales, 143 lot closings and 143 permits.
Hallsley led as well in all three categories in the third quarter. “This accomplishment is even more impressive given that Hallsley had the highest average new home price — $656,201 — of the top 30 communities during the period,” said Thomas R. Tyler, director of housing markets for Integra.
Hallsley features authentic American architectural styles from Classical, Georgian, Colonial American, Colonial Revival, Palladian, Romantic European, Victorian and Farmhouse.
The community took home another accolade in December, when DesignLens, a division of Irvine, Calif.-based John Burns Real Estate Consulting, selected Hallsley as one of the two top master-planned communities of the year. DesignLens researches nationwide for real estate industry innovators and trendsetters and visited more than 100 communities in 2016.
“I’ve spent my career studying master planned communities, and I can see the attention to detail and design put forth by East West Partners,” said Dan Fulton, senior vice president John Burns Real Estate Consulting. “Its beautiful clubhouse and pool, trails through the community and many parks make Hallsley an ideal place to raise a family.”
In 2015, Hallsley was named “Best Community in Richmond” by the Home Building Association of Richmond.
East West has developed about 25 communities since 1973 and now is developing communities in the Richmond area; Hampton Roads; Beaufort, S.C.; and Orlando and Jacksonville, Fla.
Homes in the Hallsley subdivision in Chesterfield County, like the one shown here, feature variety of architectural styles.