Ch­ester­field’s Hall­s­ley takes home top na­tional accolades

One of the best-sell­ing sub­di­vi­sions in the area beats out thou­sands for the prize

Richmond Times-Dispatch - - BUSINESS - BY CAROL HAZARD

Hall­s­ley, one of the best-sell­ing res­i­den­tial com­mu­ni­ties in the Richmond area, took home the top prize Wed­nes­day from the Na­tional As­so­ci­a­tion of Home Builders.

The cus­tom home com­mu­nity off Old Hun­dred Road in Ch­ester­field County was se­lected as the “Best Mas­ter Planned Com­mu­nity of the Year” for di­vi­sions with 100 or more homes. It com­peted against more than 1,000 mas­ter-planned com­mu­ni­ties mostly in the United States, some with more than 1,000 homes.

“We’ve al­ways said there’s some­thing amaz­ing hap­pen­ing at Hall­s­ley, and we’re ex­cited that the Na­tional As­so­ci­a­tion of Home Builders took no­tice,” said Daniel Jones, East West Com­mu­ni­ties’ se­nior vice pres­i­dent and project man­ager for the devel­op­ment.

The 2017 Plat­inum Award was pre­sented to East West Com­mu­ni­ties, the Midlothian-based de­vel­oper, dur­ing the In­ter­na­tional Builders Show in Or­lando, Fla.

Also at the show, the com­mu­nity won three sil­ver awards Tues­day at The Na­tion­als, the as­so­ci­a­tion’s sales and mar­ket­ing coun­cil com­pe­ti­tion. It won the sil­vers for Mas­ter Planned Com­mu­nity of the Year and also for Best Land­scape De­sign and for Best Video GoPro Tour (a self-guided video tour).

“The suc­cess of Hall­s­ley has sur­passed our ex­pec­ta­tions and every­one else’s in the coun­try,” said Kathy Pear­son, chief op­er­at­ing of­fi­cer and chief fi­nan­cial of­fi­cer of East West Part­ners.

When fully built, Hall­s­ley will have nearly 800 homes. To date, 396 houses have been built. Prices start in the mid$400,000s. Most res­i­dents are fam­i­lies with young chil­dren.

Hall­s­ley was the most ac­tiv­ity com­mu­nity in the lo­cal area for new homes sales (137), lot sales (168) and build­ing per­mits (147) for the 12-month pe­riod end­ing Sept. 30, the most re­cent data avail­able, ac­cord­ing to In­te­gra Realty Re­sources — Richmond, a real es­tate ad­vi­sory firm in Hen­rico County.

Mag­no­lia Green in Ch­ester­field was

the sec­ond-most ac­tive com­mu­nity dur­ing the same pe­riod, with 133 sales, 143 lot clos­ings and 143 per­mits.

Hall­s­ley led as well in all three cat­e­gories in the third quar­ter. “This ac­com­plish­ment is even more im­pres­sive given that Hall­s­ley had the high­est av­er­age new home price — $656,201 — of the top 30 com­mu­ni­ties dur­ing the pe­riod,” said Thomas R. Tyler, di­rec­tor of hous­ing mar­kets for In­te­gra.

Hall­s­ley fea­tures au­then­tic Amer­i­can ar­chi­tec­tural styles from Clas­si­cal, Ge­or­gian, Colo­nial Amer­i­can, Colo­nial Re­vival, Pal­la­dian, Ro­man­tic Euro­pean, Vic­to­rian and Farm­house.

The com­mu­nity took home an­other ac­co­lade in De­cem­ber, when De­signLens, a divi­sion of Irvine, Calif.-based John Burns Real Es­tate Con­sult­ing, se­lected Hall­s­ley as one of the two top mas­ter-planned com­mu­ni­ties of the year. De­signLens re­searches na­tion­wide for real es­tate in­dus­try in­no­va­tors and trend­set­ters and vis­ited more than 100 com­mu­ni­ties in 2016.

“I’ve spent my ca­reer study­ing mas­ter planned com­mu­ni­ties, and I can see the at­ten­tion to de­tail and de­sign put forth by East West Part­ners,” said Dan Ful­ton, se­nior vice pres­i­dent John Burns Real Es­tate Con­sult­ing. “Its beau­ti­ful club­house and pool, trails through the com­mu­nity and many parks make Hall­s­ley an ideal place to raise a fam­ily.”

In 2015, Hall­s­ley was named “Best Com­mu­nity in Richmond” by the Home Build­ing As­so­ci­a­tion of Richmond.

East West has de­vel­oped about 25 com­mu­ni­ties since 1973 and now is de­vel­op­ing com­mu­ni­ties in the Richmond area; Hamp­ton Roads; Beau­fort, S.C.; and Or­lando and Jack­sonville, Fla.

JOE MA­HONEY/TIMES-DIS­PATCH

Homes in the Hall­s­ley sub­di­vi­sion in Ch­ester­field County, like the one shown here, fea­ture va­ri­ety of ar­chi­tec­tural styles.

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