New Gen­er­a­tions FCU is now RVA Fi­nan­cial

Richmond Times-Dispatch - - BUSINESS -

Founded by City of Rich­mond em­ploy­ees in 1950, New Gen­er­a­tions Fed­eral Credit Union has a new name: RVA Fi­nan­cial. The change in name re­flects the co­op­er­a­tive fi­nan­cial in­sti­tu­tion’s fo­cus on fi­nan­cial em­pow­er­ment in Rich­mond and the sur­round­ing coun­ties within the metropoli­tan area that it serves.

“This is a re­turn to our roots,” said Richard Pre­ble, pres­i­dent and CEO of RVA Fi­nan­cial. “We be­gan by serv­ing City of Rich­mond em­ploy­ees and while our foot­print has grown since then, we are still a very RVA-cen­tric or­ga­ni­za­tion.”

The credit union serves about 13,000 mem­bers in the Rich­mond area. Mem­ber­ship is open to any­one who lives, works, wor­ships or at­tends school in Rich­mond and the coun­ties of Ch­ester­field, Goochland, Hanover and Hen­rico.

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