New Generations FCU is now RVA Financial
Founded by City of Richmond employees in 1950, New Generations Federal Credit Union has a new name: RVA Financial. The change in name reflects the cooperative financial institution’s focus on financial empowerment in Richmond and the surrounding counties within the metropolitan area that it serves.
“This is a return to our roots,” said Richard Preble, president and CEO of RVA Financial. “We began by serving City of Richmond employees and while our footprint has grown since then, we are still a very RVA-centric organization.”
The credit union serves about 13,000 members in the Richmond area. Membership is open to anyone who lives, works, worships or attends school in Richmond and the counties of Chesterfield, Goochland, Hanover and Henrico.