Redskins announce end of season ticket wait list
Team takes new tack, allowing fans to make direct purchases
Two of the newest executives in the Washington Redskins organization held a press briefing on Wednesday, announcing an overhaul in season ticket practices.
The biggest revelation: The Redskins are ending their famed season ticket wait list, which at one point spanned decades.
Brian Lafemina, the team’s chief operating officer, said the way business is done in 2018 isn’t conducive to the wait-list model, with fans able to access tickets on the secondary market in ways they couldn’t in past decades.
Lafemina said letting fans know they can now buy tickets direct from the team is an important part of the new approach.
“I think this is an industrywide trend,” he said. “Wait lists were something that were a great idea and a great tool for a long time. I’ve gotten to work for the last eight years at the league office with every single club in the NFL. Technology has disrupted the old season ticket model considerably. It used to be the only way to get into the stadium was to be a season ticket member.
“Now there are so many different ways to get into a building and buy a ticket.”
Season ticket holders will also be rewarded with discounts on food and drink, free mobile access to the NFL RedZone channel and other events.
Jake Bye, senior vice president of consumer sales and marketing, and Lafemina joined the organization in the past three months from other high-profile jobs.
Bye helped coordinate the Rams’ move from St. Louis to Los Angeles, while Lafemina worked at the NFL office. Both said they believe in the Redskins and their potential.
“I came here because I think this is one of the biggest sleeping giants of an organization in any league, and especially our league,” Lafemina said. “I think this is, frankly, the best opportunity in sports.”
Lafemina said the long-term goal is to have a “relationship” with the fans, to anticipate what they’ll want in a gameday experience and be better able to deliver it. He compared what the Redskins want to do with Amazon, which can anticipate other products a customer would like to purchase.
Bye said the Redskins anticipate selling single-game and group tickets later this summer, but the lowest price would always be given to season ticket holders.
“I worked for the New York Knicks for a long time, and for a long time people thought you couldn’t buy a ticket,” Lafemina said. “One of the things we want to do is make sure Redskins fans know, you can buy a season ticket.”