Oak­dale Real­tor Cel­e­brates 21 Years Of ‘Wel­come Home’

Riverbank News - - WOMEN IN BUSINESS 2017 - By TERESA HAM­MOND

It is fair to say that Denise Cash has lived a few life­times in the real es­tate busi­ness. This year marks the Oak­dale Real­tor’s 21st year in a busi­ness that has seen its fair share of highs and lows. Seven­teen of those years have been spent with Cen­tury 21 M&M and As­so­ciates.

A San Diego na­tive, Cash first re­lo­cated to Oak­dale, by way of Hugh­son in 1996, the very same year she be­came an agent. New to the area, the agent ac­knowl­edged she was aware of the struggles she might face as a trans­plant with no deep rooted ties in the com­mu­nity.

“I wasn’t raised that way. I didn’t even think that way,” she said of the warn­ings she’d ex­pe­ri­enced re­gard­ing cliques.

It took seven months of work­ing week­ends, evenings and Open Houses be­fore the ‘new kid’ sold her first home.

“I just thought, this is what I’ve al­ways wanted to do,” Cash shared. “If my heart al­ways wanted to do some­thing and it’s the de­sire … Why would I have this de­sire, if I couldn’t do it.” And do it she did. Within the first two years of hard work and ded­i­ca­tion to her pas­sion, Cash found her niche. Still a bit green, but def­i­nitely hun­gry, in the late ‘90s Cash be­gan part­ner­ing with builders and build­ing spec homes on va­cant lots.

“For years I was a builder’s agent,” Cash stated, not­ing that she would find land and then work with var­i­ous builders to pro­duce cus­tom homes on the spa­ces. It was a niche which served her very well un­til the mar­ket crash of 2006.

“I’ve gone through hard times just like ev­ery­one else,” Cash shared, ac­knowl­edg­ing much of her time in the busi­ness was as a sin­gle mom. “When you have no one to de­pend on but your­self, you do. You have to be tough in this busi­ness. You have to live off com­mis­sion and you just don’t know.”

As houses be­gin to sell and the mar­ket re­turns to see­ing pos­i­tive gains for sell­ers, Cash has found a way to re­spond and stay rel­e­vant.

“I’ve had to rein­vent my­self,” she said, “be­cause I’ve had to get homes in town and let peo­ple know I don’t just sell cus­tom homes.”

Part of this rein­ven­tion in­cludes a love for older homes, as well as help­ing guide clients in the way of up­dates be­fore list­ing their home. Cash noted one par­tic­u­lar seller who, through $5,000 in kitchen up­dates, sold their home in a frac- tion of the time it took prior to part­ner­ing with her.

“I was meant to do this,” she said of home sell­ing and work­ing with clients.

Twenty years later, Cash con­tin­ues to be a driv­ing force in the mar­ket be­cause of her tenac­ity and com­mit­ment to the busi­ness and stay­ing cur­rent. The most no­table change to the mar­ket in the past 20 years, she said, is the In­ter­net and how it’s uti­lized by clients. Agents no longer pro­duce packet upon packet of print­outs to show buy­ers as they tour them around homes.

“Ev­ery­one finds their home be­fore you even go out to look at it,” she said. “It’s (the In­ter­net) dras­ti­cally changed how they view homes. It ac­tu­ally saves us a lot of time.”

Now, count­less prop­er­ties and fam­i­lies served later, Cash still points to one sim­ple piece of the ca­reer as be­ing the best of the best.

“It’s still so re­ward­ing the day you hand some­body the keys and see the ex­cite­ment,” she said. “There’s al­ways a house for ev­ery­body.”

To learn more about Cash, her list­ings or sched­ule a meet­ing, visit www.church­to­home.com or call (209)765-5528.

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