Oakdale Realtor Celebrates 21 Years Of ‘Welcome Home’
It is fair to say that Denise Cash has lived a few lifetimes in the real estate business. This year marks the Oakdale Realtor’s 21st year in a business that has seen its fair share of highs and lows. Seventeen of those years have been spent with Century 21 M&M and Associates.
A San Diego native, Cash first relocated to Oakdale, by way of Hughson in 1996, the very same year she became an agent. New to the area, the agent acknowledged she was aware of the struggles she might face as a transplant with no deep rooted ties in the community.
“I wasn’t raised that way. I didn’t even think that way,” she said of the warnings she’d experienced regarding cliques.
It took seven months of working weekends, evenings and Open Houses before the ‘new kid’ sold her first home.
“I just thought, this is what I’ve always wanted to do,” Cash shared. “If my heart always wanted to do something and it’s the desire … Why would I have this desire, if I couldn’t do it.” And do it she did. Within the first two years of hard work and dedication to her passion, Cash found her niche. Still a bit green, but definitely hungry, in the late ‘90s Cash began partnering with builders and building spec homes on vacant lots.
“For years I was a builder’s agent,” Cash stated, noting that she would find land and then work with various builders to produce custom homes on the spaces. It was a niche which served her very well until the market crash of 2006.
“I’ve gone through hard times just like everyone else,” Cash shared, acknowledging much of her time in the business was as a single mom. “When you have no one to depend on but yourself, you do. You have to be tough in this business. You have to live off commission and you just don’t know.”
As houses begin to sell and the market returns to seeing positive gains for sellers, Cash has found a way to respond and stay relevant.
“I’ve had to reinvent myself,” she said, “because I’ve had to get homes in town and let people know I don’t just sell custom homes.”
Part of this reinvention includes a love for older homes, as well as helping guide clients in the way of updates before listing their home. Cash noted one particular seller who, through $5,000 in kitchen updates, sold their home in a frac- tion of the time it took prior to partnering with her.
“I was meant to do this,” she said of home selling and working with clients.
Twenty years later, Cash continues to be a driving force in the market because of her tenacity and commitment to the business and staying current. The most notable change to the market in the past 20 years, she said, is the Internet and how it’s utilized by clients. Agents no longer produce packet upon packet of printouts to show buyers as they tour them around homes.
“Everyone finds their home before you even go out to look at it,” she said. “It’s (the Internet) drastically changed how they view homes. It actually saves us a lot of time.”
Now, countless properties and families served later, Cash still points to one simple piece of the career as being the best of the best.
“It’s still so rewarding the day you hand somebody the keys and see the excitement,” she said. “There’s always a house for everybody.”
To learn more about Cash, her listings or schedule a meeting, visit www.churchtohome.com or call (209)765-5528.