ACC hopes past success provides boost in 2017
The Atlantic Coast Conference hopes its success of last season can boost the league this year — on the field and the balance sheet.
The ACC returns the Heisman Trophy winner, the reigning national champion and has two top- five teams in the national polls.
The league’s success has helped make the conference even more attractive to fans and viewers — starting with a list of opening-week matchups that include Florida State-Alabama, Virginia Tech-West Virginia and Georgia Tech-Tennessee.
In an interview with The Associated Press, Commissioner John Swofford said 2016 “may well have been the best year in our league’s history” while saying the league has trended up for about five years.
“And in today’s world, from the conference’s standpoint, that’s really important,” Swofford said.
“It’s helped us tremendously in terms of where we’re headed, television- wise. It’s helped us tremendously in terms of our bowl associations that we now have and will have for a good while to come.”
He hopes that success will buoy the entire league as it prepares for the launch of its ESPN- affiliated television channel in two years, added to its roster of corporate sponsors and begins work on negotiating the next round of bowl contracts.