SOUND SO­LU­TIONS

Au­dio In­ter­ven­tions cre­ates cus­tom sound sys­tems

RSWLiving - - Departments - BY DANA MIR­MAN

Want an ex­cep­tional au­dio sys­tem in your car? An out­door sound sys­tem for your home? How about hav­ing mu­sic in­stalled in your golf cart? Wher­ever you can dream of lis­ten­ing to mu­sic, Mario Cas­tro, the owner of Au­dio In­ter­ven­tions, and his team can cre­ate a so­lu­tion.

As you drive along Tami­ami Trail in Bonita Springs, you can’t miss the fire-en­gine red ex­te­rior of Au­dio In­ter­ven­tions. As you en­ter the doors and are wel­comed by the pro­pri­etor, it quickly be­comes clear that Cas­tro is com­mit­ted to pro­vid­ing noth­ing less than the per­fect per­son­al­ized so­lu­tion to any of your spe­cific au­dio needs.

Au­dio In­ter­ven­tions’ busi­ness is cen­tered on car cus­tomiza­tion. In ad­di­tion to the car’s au­dio sys­tem, in­clud­ing the stereo, CD player, sub­woofer and am­pli­fier, the staff pro­vides ser­vices for cus­tomers seek­ing ev­ery­thing from GPS and radar de­tec­tors to iPod in­te­gra­tion, Blue­tooth in­te­gra­tion and back­seat DVD in­stal­la­tions for the kids.

While cars are the fo­cal point of the busi­ness, the range of places where Au­dio In­ter­ven­tions can in­stall au­dio sys­tems is much broader. Cas­tro and his team in­stall au­dio so­lu­tions for homes, such as home the­ater and out­door au­dio, in­clud­ing high- tech sys­tems in which cus­tomers can use their mo­bile phones to con­trol ev­ery­thing. Au­dio In­ter­ven­tions also of­fers ma­rine ser­vices, as well as am­bi­ent mu­sic for busi­nesses, and can even in­stall au­dio for golf carts.

Ba­si­cally, says Cas­tro, the Au­dio In­ter­ven­tions team can in­stall au­dio sys­tems “any­where that you’d want mu­sic.” He says he and his staff are up for any chal­lenge.

Cas­tro knows about over­com­ing chal­lenges. When he was 16, his car was struck on Tami­ami Trail, and his in­juries meant he must rely on a wheel­chair for mo­bil­ity.

A high school bas­ket­ball player prior to his ac­ci­dent, Cas­tro did not let the trauma de­fine or limit him. He even­tu­ally joined the Gulf Coast Bar­racu­das, a Florida not-for­profit that or­ga­nizes a com­pet­i­tive wheel­chair bas­ket­ball team. Now in­volved with the or­ga­ni­za­tion for nearly 14 years, Cas­tro is com­mit­ted to help­ing oth­ers over­come their phys­i­cal chal­lenges. He is a fre­quent speaker at Florida Gulf Coast Univer­sity and Hodges Univer­sity on top­ics re­lated to be­ing a per­son with dis­abil­i­ties.

Cas­tro re­lied upon his abil­ity to fo­cus on solv­ing prob­lems and over­com­ing ob­sta­cles when he launched his busi­ness in 2008. “I’ve al­ways been in­ter­ested in cars, and I saw a gap in the com­mu­nity for a spe­cialty au­dio in­stal­la­tion,” says Cas­tro. “There was noth­ing in the Bonita Springs area to serve this clien­tele and cater to these cus­tomers.” Peo­ple had to travel to Naples or Fort My­ers for these au­dio ser­vices be­fore Cas­tro opened for busi­ness.

Ba­si­cally, the Au­dio In­ter­ven­tions team can in­stall au­dio sys­tems “any­where that you’d want mu­sic.” —Mario Cas­tro

Cas­tro was un­de­terred by the chal­lenges he faced as a new busi­ness owner dur­ing an eco­nomic down­turn. “I started the busi­ness when the mar­ket had crashed and no­body was open­ing new busi­nesses,” he says. While “the first cou­ple of years were hard,” Cas­tro con­cedes, “we are now ex­pe­ri­enc­ing strong growth.” In fact, he is look­ing to ex­pand the busi­ness to a big­ger lo­ca­tion to cater to the grow­ing mar­ket, while re­main­ing in the Bonita Springs area, com­mit­ted to serv­ing area cus­tomers’ needs.

Cas­tro at­tributes Au­dio In­ter­ven­tions’ growth to the re­bound of the lo­cal econ­omy as well as the loyal cus­tomer base the com­pany has built through fo­cus­ing on qual­ity prod­ucts, in­stal­la­tions and cus­tomer ser­vice.

The most im­por­tant as­pect of his busi­ness, says Cas­tro, is “to lis­ten to our cus­tomers’ needs and meet and ex­ceed their ex­pec­ta­tions. My abil­ity to pro­vide good cus­tomer ser­vice and pro­vide a prod­uct I would put into my own car re­sults in peo­ple want­ing to come back,” he says.

Cus­tomers at Au­dio In­ter­ven­tions can ex­pect a com­mit­ment to their com­plete cus­tomer sat­is­fac­tion at ev­ery step of the process, be­gin­ning with the ini­tial con­sul­ta­tion. That is when the Au­dio In­ter­ven­tions team meets with the client to de­vise the best pos­si­ble so­lu­tions, a process that lead tech­ni­cian John Domanski em­braces. Domanski says he en­joys the chal­lenge of tak­ing “a pic­ture of what a cus­tomer has in mind and turn­ing that into a re­al­ity so con­sumers can in­ter­act with and en­joy it.”

Once the Au­dio In­ter­ven­tions team has de­ter­mined the best so­lu­tions to meet the cus­tomers’ needs, Cas­tro, a self-de­scribed per­fec­tion­ist, and his team fo­cus on the pro­fes­sion­al­ism of the in­stal­la­tion, work­ing with prod­ucts from lead­ing brands such as JL Au­dio, Fo­cal and Dy­nau­dio. When in­stal­la­tions are com­plete, the team spends time train­ing cus­tomers on how to op­er­ate their new sys­tems.

“To ed­u­cate the con­sumer,” says Cas­tro, “we need to stay at the cut­ting edge of trends.” It’s a chal­lenge that the Au­dio In­ter­ven­tions team em­braces. In fact, Domanski, who has been with Au­dio In­ter­ven­tions for three years, calls on­go­ing ed­u­ca­tion his fa­vorite part of the job. “I en­joy re­search­ing and keep­ing up to date with the lat­est changes in tech­nol­ogy.”

With a team highly ed­u­cated in the lat­est tech­nol­ogy and laser­fo­cused on cus­tomer sat­is­fac­tion at ev­ery phase of the process, Au­dio In­ter­ven­tions ful­fills its owner’s com­mit­ment to solv­ing prob­lems and ex­ceed­ing ex­pec­ta­tions, pro­vid­ing the ex­cep­tional cus­tomer ex­pe­ri­ence that keeps clients com­ing back.

Au­dio In­ter­ven­tions in­stalled an iPad mini in the dash­board as the source of the sound sys­tem in this Dodge Ram 3500 Mega Cab Du­ally.

Mario Cas­tro

It’s hard to miss the bright red ex­te­rior of Au­dio In­ter­ven­tions along Tami­ami Trail in Bonita Springs. The

busi­ness fo­cuses on au­to­mo­tive sound sys­tems.

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