Is­land Pur­suit

RSWLiving - - Style - Craig Gar­rett is Group Edi­tor-in-Chief for TOTI Me­dia.

South­west Florida orig­i­nated a dis­tinct fash­ion sen­si­bil­ity. Chico’s and Aqua Beach­wear, for ex­am­ple, cor­re­late with the is­lands, which is im­por­tant, says Michael Valentino, founder of Is­land Pur­suit. Beach-in­spired bou­tiques typ­ify is­land liv­ing. “It’s a more re­laxed look; very coastal and nau­ti­cal,” Valentino says of Sani­bel-Cap­tiva cou­ture. “Strong col­ors, too: navy, white, reds and yel­low. Happy col­ors are im­por­tant. Of course, sun­glasses, shorts and a pair of flip-flops re­ally are a part of beach cul­ture—―it de­fines is­land wear. And many [vis­i­tors] are buy­ing the life­style be­cause they want to take a piece of Sani­bel home with them.”

Happy col­ors are im­por­tant. Of course, sun­glasses, shorts and a pair of flip-flops re­ally are a part of beach cul­ture— it de­fines is­land wear.” —Michael Valentino, CEO of Is­land Pur­suit

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