It’s a Jeep Thing
Taking you anywhere you want to go
When you own and drive a Jeep, you’re part of a special culture. Compared to most other vehicles, Jeeps are designed for the off-road world. So it’s no surprise that the majority of Jeep owners crave the great outdoors, adventure and spontaneity—but also want something reliable and long-lasting. Jeep aficionados, no matter which of the brand’s models they drive, are always excited about their Jeep. It becomes part of who they are, not just a means of transportation from point A to point B.
There are a variety of Jeep models, from the Wrangler to the Cherokee, and each creates an unparalleled driving experience that is no match for other vehicle brands. The Jeep Wrangler, an off-road beast that can be customized to handle practically any terrain, attracts adventurers, thrillseekers and the active driver. From testing limits on trails to seeing what can be climbed, the Wrangler puts fun into driving.
“There is almost no limit to what you can do with a Jeep! They’re fun to drive and they hold their value well,” says Emiliano Brenni of Fort Lauderdale. Brenni and other Wrangler owners often get together to share the excitement of tackling seemingly impossible trails and obstacles in their Jeeps.
The Jeep Cherokee, a 4x4 SUV that can be configured to accommodate basically any need, attracts owners who want off-road adventure but need more flexibility for projects, family members and long trips. “A Jeep has been something I always wanted, even before moving to Florida,” explains Laura Richardson. “It’s flexible, good for road trips and will last me for
For instance, how many vehicle brands have their own wave? Yup, Jeep drivers have a wave.
a long time.” She desired a Jeep for her active lifestyle but needed to have space for hauling things for work, so her Cherokee is the perfect fit. THE BRAND CREATES UNITY
Very few brands generate as much loyalty, passion and fans as the Jeep does. For instance, how many vehicle brands have their own wave? Yup, Jeep drivers have a wave. It’s a common courtesy extended between Jeep owners as they pass by one another—acknowledging their respect for each other’s ride.
Of the wave, jeeptalk.org states: “An honor bestowed upon those drivers with superior intelligence, taste, class and discomfort tolerance to own the ultimate vehicle—the Jeep. Generally consists of vigorous side-to-side motion of one or both hands, but may be modified to suit circumstances and locally accepted etiquette.”
So, Jeep drivers have their own wave. Well, they also have their own hashtags and they even have a really cool app, Jeep Honor Badge. The app is a companion to the online community of the same name, and is available in
Google Play and Apple App stores. It puts the off-road experience right in your hand—with trail listings based on location and difficulty. This mobile community allows off-roaders to celebrate their road less traveled. REASONS DRIVERS CHOOSE JEEPS
Owners explain that there are three main reasons that lead them to purchase all models of Jeeps. The first reason is that the vehicles last. With regular maintenance, Jeeps often exceed 200,000 miles. Secondly, Jeeps are a “way of life.” When you own a Jeep, you join a community of “Jeepers.” Lastly, the vehicles hold their value. Decades of proven durability, combined with a passionate following, can help Jeeps maintain their value even after average depreciation occurs.
There is almost no limit to what you can do with a Jeep! They’re fun to drive and they hold their value well.” —Emiliano Brenni of Fort Lauderdale
Jeeps are reliable, functional and fun.
Wrangler owner Emiliano Brenni likes to tackle trails and obstacles. Chris Smith drives his Wrangler through Markham Park in Sunrise, Florida.
Brenni (right) takes his Wrangler on trail rides with other Jeep drivers. Laura Richardson uses her Cherokee for fun and for work.