It’s a Jeep Thing

Tak­ing you any­where you want to go

RSWLiving - - CONTENTS - Mandy Carter is a lo­cal mom with a pas­sion for fam­ily travel, a pop­u­lar travel blog­ger in­clud­ing her own fam­ily blog at acup­ and the dig­i­tal con­tent & en­gage­ment ed­i­tor for TOTI Me­dia.

When you own and drive a Jeep, you’re part of a spe­cial cul­ture. Com­pared to most other ve­hi­cles, Jeeps are de­signed for the off-road world. So it’s no sur­prise that the ma­jor­ity of Jeep own­ers crave the great out­doors, ad­ven­ture and spon­tane­ity—but also want some­thing re­li­able and long-last­ing. Jeep afi­ciona­dos, no mat­ter which of the brand’s mod­els they drive, are al­ways ex­cited about their Jeep. It be­comes part of who they are, not just a means of trans­porta­tion from point A to point B.


There are a va­ri­ety of Jeep mod­els, from the Wran­gler to the Chero­kee, and each cre­ates an un­par­al­leled driv­ing ex­pe­ri­ence that is no match for other ve­hi­cle brands. The Jeep Wran­gler, an off-road beast that can be cus­tom­ized to han­dle prac­ti­cally any ter­rain, at­tracts ad­ven­tur­ers, thrillseek­ers and the ac­tive driver. From test­ing lim­its on trails to see­ing what can be climbed, the Wran­gler puts fun into driv­ing.

“There is al­most no limit to what you can do with a Jeep! They’re fun to drive and they hold their value well,” says Emil­iano Brenni of Fort Laud­erdale. Brenni and other Wran­gler own­ers of­ten get to­gether to share the ex­cite­ment of tack­ling seem­ingly im­pos­si­ble trails and ob­sta­cles in their Jeeps.

The Jeep Chero­kee, a 4x4 SUV that can be con­fig­ured to ac­com­mo­date ba­si­cally any need, at­tracts own­ers who want off-road ad­ven­ture but need more flex­i­bil­ity for projects, fam­ily mem­bers and long trips. “A Jeep has been some­thing I al­ways wanted, even be­fore mov­ing to Florida,” ex­plains Laura Richard­son. “It’s flex­i­ble, good for road trips and will last me for

For in­stance, how many ve­hi­cle brands have their own wave? Yup, Jeep driv­ers have a wave.

a long time.” She de­sired a Jeep for her ac­tive life­style but needed to have space for haul­ing things for work, so her Chero­kee is the per­fect fit. THE BRAND CRE­ATES UNITY

Very few brands gen­er­ate as much loy­alty, pas­sion and fans as the Jeep does. For in­stance, how many ve­hi­cle brands have their own wave? Yup, Jeep driv­ers have a wave. It’s a com­mon cour­tesy ex­tended be­tween Jeep own­ers as they pass by one an­other—ac­knowl­edg­ing their re­spect for each other’s ride.

Of the wave, states: “An honor be­stowed upon those driv­ers with su­pe­rior in­tel­li­gence, taste, class and dis­com­fort tol­er­ance to own the ul­ti­mate ve­hi­cle—the Jeep. Gen­er­ally con­sists of vig­or­ous side-to-side mo­tion of one or both hands, but may be mod­i­fied to suit cir­cum­stances and lo­cally ac­cepted eti­quette.”

So, Jeep driv­ers have their own wave. Well, they also have their own hash­tags and they even have a re­ally cool app, Jeep Honor Badge. The app is a com­pan­ion to the on­line com­mu­nity of the same name, and is avail­able in

Google Play and Ap­ple App stores. It puts the off-road ex­pe­ri­ence right in your hand—with trail list­ings based on lo­ca­tion and dif­fi­culty. This mo­bile com­mu­nity al­lows off-road­ers to cel­e­brate their road less trav­eled. REA­SONS DRIV­ERS CHOOSE JEEPS

Own­ers ex­plain that there are three main rea­sons that lead them to pur­chase all mod­els of Jeeps. The first rea­son is that the ve­hi­cles last. With reg­u­lar main­te­nance, Jeeps of­ten ex­ceed 200,000 miles. Se­condly, Jeeps are a “way of life.” When you own a Jeep, you join a com­mu­nity of “Jeep­ers.” Lastly, the ve­hi­cles hold their value. Decades of proven dura­bil­ity, com­bined with a pas­sion­ate fol­low­ing, can help Jeeps main­tain their value even af­ter av­er­age de­pre­ci­a­tion oc­curs.

There is al­most no limit to what you can do with a Jeep! They’re fun to drive and they hold their value well.” —Emil­iano Brenni of Fort Laud­erdale

Jeeps are re­li­able, func­tional and fun.

Wran­gler owner Emil­iano Brenni likes to tackle trails and ob­sta­cles. Chris Smith drives his Wran­gler through Markham Park in Sun­rise, Florida.

Brenni (right) takes his Wran­gler on trail rides with other Jeep driv­ers. Laura Richard­son uses her Chero­kee for fun and for work.

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