Startup Chargify adding tool, along with em­ploy­ees

San Antonio Express-News - - BUSINESS - By Madi­son Is­zler

Billing soft­ware startup Chargify is adding a new fea­ture to its prod­uct and look­ing to hire more em­ploy­ees.

Chargify, based at Scale­works on Hous­ton Street down­town, han­dles re­cur­ring billing needs for com­pa­nies. The new tool it in­tro­duced this week, called WhoPays, en­ables cus­tomers to de­ter­mine who pays for sub­scrip­tions and con­sol­i­date those sub­scrip­tions into a sin­gle in­voice that can be paid in one trans­ac­tion, CEO Tom Rotem ex­plained in a blog post.

“Re­cently, we’ve seen a new fron­tier of billing chal­lenges cen­tered around pay­ment re­spon­si­bil­i­ties,” he wrote. “We re­al­ized there were no el­e­gant ‘out-of-the­box’ so­lu­tions that put busi­nesses in full con­trol of de­cid­ing who pays for what sub­scrip­tions.”

The ad­di­tion was prompted by feed­back from cus­tomers, who are in­creas­ingly look­ing for more flex­i­bil­ity and per­son­al­iza­tion around billing, Rotem said in a re­cent in­ter­view. It’s in­tended to re­flect cus­tomer re­la­tion­ships and re­move some of the re­stric­tions com­pa­nies en­counter with billing.

Chargify is look­ing to hire for many of its teams, Rotem added. It cur­rently has around 65 em­ploy­ees and open­ings for devel­op­ers,

mar­ket­ing spe­cial­ists, a prod­uct man­ager and leader, and other po­si­tions.

“We’re grow­ing fast,” Rotem said.

The startup is one of seven in tech­nol­ogy in­vest­ment firm Scale­works’ port­fo­lio. In the past 19 months Chargify has dou­bled its rev­enue and num­ber of em­ploy­ees, manag­ing 23 mil­lion sub­scrip­tions to date and pro­cess­ing $2.9 bil­lion in rev­enue.

Rotem was hired as CEO last month and pre­vi­ously served as se­nior vice pres­i­dent for strate­gic part­ner­ships at Yotpo. He was a Chargify cus­tomer while at Yotpo, which sells mar­ket­ing soft­ware.

In a blog post last month, Rotem said one of the chal­lenges Chargify faces is per­son­al­iz­ing clients’ billing in­ter­ac­tions.

“Cus­tomer re­la­tion­ships change over time as cus­tomers have unique needs, grow or shrink dra­mat­i­cally or have vari­able prod­uct us­age,” Rotem said. “Even­tu­ally, per­son­al­ized deals will be re­quired to ful­fill their needs and sub­se­quently, per­son­al­ized billing . ... We con­tinue to in­no­vate our prod­uct with that chal­lenge in mind.”


Tom Rotem be­came Chargify’s CEO last month.

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