Startup Chargify adding tool, along with employees
Billing software startup Chargify is adding a new feature to its product and looking to hire more employees.
Chargify, based at Scaleworks on Houston Street downtown, handles recurring billing needs for companies. The new tool it introduced this week, called WhoPays, enables customers to determine who pays for subscriptions and consolidate those subscriptions into a single invoice that can be paid in one transaction, CEO Tom Rotem explained in a blog post.
“Recently, we’ve seen a new frontier of billing challenges centered around payment responsibilities,” he wrote. “We realized there were no elegant ‘out-of-thebox’ solutions that put businesses in full control of deciding who pays for what subscriptions.”
The addition was prompted by feedback from customers, who are increasingly looking for more flexibility and personalization around billing, Rotem said in a recent interview. It’s intended to reflect customer relationships and remove some of the restrictions companies encounter with billing.
Chargify is looking to hire for many of its teams, Rotem added. It currently has around 65 employees and openings for developers,
marketing specialists, a product manager and leader, and other positions.
“We’re growing fast,” Rotem said.
The startup is one of seven in technology investment firm Scaleworks’ portfolio. In the past 19 months Chargify has doubled its revenue and number of employees, managing 23 million subscriptions to date and processing $2.9 billion in revenue.
Rotem was hired as CEO last month and previously served as senior vice president for strategic partnerships at Yotpo. He was a Chargify customer while at Yotpo, which sells marketing software.
In a blog post last month, Rotem said one of the challenges Chargify faces is personalizing clients’ billing interactions.
“Customer relationships change over time as customers have unique needs, grow or shrink dramatically or have variable product usage,” Rotem said. “Eventually, personalized deals will be required to fulfill their needs and subsequently, personalized billing . ... We continue to innovate our product with that challenge in mind.”
Tom Rotem became Chargify’s CEO last month.