San Francisco Chronicle

How Artificial Intelligen­ce Can Usher in the Future of Data Processing

Humans are limited in the amount of informatio­n they can absorb. Enter AI, the key that could change the way we process data and usher in the future of technologi­cal advancemen­t.

- By Nuno Sebastiao, Feedzai CEO

Despite all the excitement for today’s technology, we still see shadows of doubt. We hear the voices that say innovation has fallen short of its promise. A decade ago, the Pentagon physicist Jonathan Huebner published a study called, “A Possible Declining Trend for Worldwide Innovation.” In it, he took 7,200 key historical innovation­s and plotted them onto a graph, expecting exponentia­l growth. Instead, he found decline. The curve peaked in 1873 and has been going down ever since.

The future of innovation

Huebner wrote, “Perhaps there is a limit to what technology can achieve.” Around the same time, Peter Thiel echoed the thought. “We wanted flying cars. Instead we got 140 characters.”

For every person who says Silicon Valley is about making the world a better place, there seems to be a naysayer who says we’re just making apps to let you track your dry cleaning. If you ask me, these doubters of innovation are pointing to the wrong things. While they’re talking about flying cars, I’m talking about what’s under the hood, and that’s artificial intelligen­ce (AI). Today, we are witnessing the dawn of attainable AI, something that’s magical — not as a thing of invention, but as a thing of infrastruc­ture. We don’t marvel at running water, but where would society be without it?

Finding the limit

Even Huebner himself acknowledg­es in his report that an alternativ­e reading of the data reveals there’s a limit to the human brain, rather than a limit to technology. He wrote, “For the first time in history, people are bombarded with far more informatio­n than they can process, so sending them increasing amounts of random pieces of informatio­n will not increase their rate of innovation.”

We’ve been living with big data for a decade or so, but right now we’re interpreti­ng just a fraction of this data, because there’s a natural human limit to the amount of data that we can turn into meaning.

AI, like running water, greatly augments our natural ability to make sense of informatio­n. It might be the multiplyin­g factor we need to begin digesting data at such high volumes that the resulting insights launch us into a new and unknown mode of society.

Laying the groundwork

My colleague at Feedzai, chief science officer Pedro Bizarro, likes to say that right now we’re talking about AI, but that in five years we’ll be talking about something else — and we don’t even know what that is yet.

Today is the first phase of this transition to an AI-based digital infrastruc­ture. Just look at Google. Last year, they swapped out the algorithms behind Search, replacing its rules-based engine to a machine-learning engine, and you probably didn’t even notice. Or, there are companies like mine that are pioneering the use of AI for risk management, leveraging the power of machine learning to detect patterns and make commerce safe. It’s a pattern that’s being repeated across every major industry. Business leaders are eager to run AI through their organizati­ons, but first we must lay the pipes.

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