Stereo­type on the way out

San Francisco Chronicle Late Edition - - BUSINESS REPORT -

Un­cle Ben’s rice is get­ting a new name: Ben’s Orig­i­nal. Par­ent firm Mars said Wed­nes­day that pack­ag­ing with the new name for the 70-year-old brand will hit stores next year. It is the latest com­pany to drop a logo crit­i­cized as a racial stereo­type. Quaker Oats will re­move Aunt Jemima from syrup and pan­cake pack­ages by the end of the year, and Eskimo Pie plans to change its name.

Eva Hambach / AFP / Getty Im­ages

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