COV­ERS ARE HARD

Scuba Diving - - Contents -

Choos­ing a cover is both dif­fi­cult and ex­cit­ing. It’s the page that sets the tone for the is­sue, and must speak to news­stand buy­ers who might not know any­thing about the magazine. This month, af­ter de­cid­ing to fea­ture a cenote, our staff nar­rowed our fi­nal choices to the two stun­ning images above, only to dis­cover that each is by J. Pen­ner — the shot at left is from Jen­nifer Pen­ner, and the one on the right is by her hus­band and busi­ness part­ner, Joel Pen­ner. ( The un­der­wa­ter duo also runs mul­ti­me­dia agency New­me­di­a­soup.) What’s it like to com­pete with your best buddy? “We don’t re­ally com­pete — we model for each other all the time and con­sider the images a 50/50 ef­fort,” says Jen­nifer, “so it’s a win ei­ther way.”

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