Experts Are Saying Date Your Customers
Have you ever dated a cus - tomer? According to Luke Hayes and Ammon Mar t in f rom the Business Advancement Center ( BAC), that’s exactly what you should be doing ever y day in your business. On March 5th, Networking Nights was pleased to host BAC’s founders as they presented some unique strategies for business advancement.
Some of the t ips presented by Luke and Ammon run counter to traditional business development processes. For example, most star t- up businesses tend to hatch their ideas in a vacuum, away f rom customer input. The t radit ional model is to develop an idea, get funding, create the product, then see who will buy it. Unfor tunately this approach has cost many businesses a great deal of money without cor responding benef its. Most star t- ups could benef it greatly by establishing productive working relationships with customer s to the point where customers can actually help write the business plan. By “dating” your customers, you can be assured you are providing the r ight products to the r ight customers using the r ight business model . T he Bus i nes s Adva nce - ment Center’s approach is to save ent repreneurs f rom the disastrous, dream- ki l l ing mistakes made by most star t- ups.
Networking Nights meetings are held the f irst Wednesday and third Tuesday of each month, 6: 30 - 8: 00 PM a t the Spani sh Fork Macey’s grocer y store meeting room (“little theater”). The April 2nd meet ing will be a valuable “Needs & Leads” discus sion. On Apr i l 15th, Networking Nights will host a presentation by Chr is Miles: “How to Get Your Customers to Want To Buy Your Product.” Chr is is founder of “MoneyRipples. com” and a leading authority on how to quickly create cash f low and la s t ing wealth for thousands of his clients, ent repreneur s and others internat ional ly. He has been featured in US News, CNN Money, Bankr ate. com, and has a h igh reputat ion for get t ing his cl ient s l i fe- alter ing f inancial results.
Network i ng Nig ht s welcome s businesses of all kinds and is f ree to join. Members are given multiple oppor tunities to present information about their businesses, are l isted in an onl ine directory, and may have the opportunity to be presenters or “highlighted businesses.” Cont act Laraine Chamberl a i n at laraine@ chamberl a inleader ship. com if you are interested.
Luke Hayes and Ammon Martin present information about “Dating Your Customers” using the Business Advancement Center.