Ex­perts Are Say­ing Date Your Cus­tomers

Serve Daily - - PARADE OF GEMS - By Chuck Cham­ber­lain

Have you ever dated a cus - tomer? Ac­cord­ing to Luke Hayes and Am­mon Mar t in f rom the Busi­ness Ad­vance­ment Cen­ter ( BAC), that’s ex­actly what you should be do­ing ever y day in your busi­ness. On March 5th, Net­work­ing Nights was pleased to host BAC’s founders as they pre­sented some unique strate­gies for busi­ness ad­vance­ment.

Some of the t ips pre­sented by Luke and Am­mon run counter to tra­di­tional busi­ness de­vel­op­ment pro­cesses. For ex­am­ple, most star t- up businesses tend to hatch their ideas in a vac­uum, away f rom cus­tomer in­put. The t ra­dit ional model is to de­velop an idea, get fund­ing, cre­ate the prod­uct, then see who will buy it. Un­for tu­nately this ap­proach has cost many businesses a great deal of money with­out cor re­spond­ing benef its. Most star t- ups could benef it greatly by es­tab­lish­ing pro­duc­tive work­ing re­la­tion­ships with cus­tomer s to the point where cus­tomers can ac­tu­ally help write the busi­ness plan. By “dat­ing” your cus­tomers, you can be as­sured you are pro­vid­ing the r ight prod­ucts to the r ight cus­tomers us­ing the r ight busi­ness model . T he Bus i nes s Adva nce - ment Cen­ter’s ap­proach is to save ent repreneurs f rom the dis­as­trous, dream- ki l l ing mis­takes made by most star t- ups.

Net­work­ing Nights meet­ings are held the f irst Wed­nes­day and third Tues­day of each month, 6: 30 - 8: 00 PM a t the Spani sh Fork Macey’s gro­cer y store meet­ing room (“lit­tle the­ater”). The April 2nd meet ing will be a valu­able “Needs & Leads” dis­cus sion. On Apr i l 15th, Net­work­ing Nights will host a pre­sen­ta­tion by Chr is Miles: “How to Get Your Cus­tomers to Want To Buy Your Prod­uct.” Chr is is founder of “MoneyRip­ples. com” and a leading author­ity on how to quickly cre­ate cash f low and la s t ing wealth for thou­sands of his clients, ent repreneur s and oth­ers in­ter­nat ional ly. He has been fea­tured in US News, CNN Money, Bankr ate. com, and has a h igh rep­u­tat ion for get t ing his cl ient s l i fe- al­ter ing f inan­cial re­sults.

Net­work i ng Nig ht s wel­come s businesses of all kinds and is f ree to join. Mem­bers are given mul­ti­ple op­por tu­ni­ties to present in­for­ma­tion about their businesses, are l isted in an onl ine di­rec­tory, and may have the op­por­tu­nity to be pre­sen­ters or “high­lighted businesses.” Cont act Laraine Cham­berl a i n at laraine@ cham­berl a in­leader ship. com if you are in­ter­ested.

Photo by Laraine Cham­ber­lain

Luke Hayes and Am­mon Martin present in­for­ma­tion about “Dat­ing Your Cus­tomers” us­ing the Busi­ness Ad­vance­ment Cen­ter.

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