Beware the 7 Deadly Creatures
Networking Nights founder Laraine Chamberlain presented at the group on October 21st. Her focus was on “Appreciation Marketing,” a business concept first introduced in Appreciation Marketing, a book by Tommy Wyatt and Curtis Lewsey. Appreciation Marketing involves expressing genuine feelings of appreciation in order to improve relationships.
Laraine discussed the value of loyal customers and made a startling statement: “Not saying ‘thank you’ causes more damage than saying ‘thank you’ produces good.” We often fail to thank customers for being customers, employees for their hard work, vendors for valuable products or services, and coworkers for their support and friendship. When we remember to thank others, our relationships are strengthened and the probability of business success increases dramatically.
Quoting Tim Sanders, Yahoo’s Chief Solutions Officer, Laraine said, “Our nation is so focused on efficiency and productivity we forget likeability is truly our life line.” Detracting from our likeability in the business world are “7 Deadly Creatures in Business.” We should avoid becoming one of these “creatures” at all costs. They are:
The Puker – someone who fails to think of others’ needs and talks incessantly of only their own products or services.
The Topper – the person who seems driven to “top” everyone else’s stories or ideas with their own “superior” ones.
The Whiner – the man or woman who is always a victim of something and won’t let you forget it.
The Sucker – that person who drains the energy out of the room with their negativity.
The Narcissist – the co-worker, employee or boss who’s always putting himself above everyone else.
The Vulture – the culprit who lures you into a meeting under false pretenses in order to pounce on you with the “business opportunity of a lifetime.”
The Tinkerbell – a recent problem “creature,” this is the person who is glued to their smart phone, ignoring the live bodies in the room.
Having a genuine concern and respect for others is not only the basis for great personal relationships, it’s also great for business.
Networking Nights meetings are held the first and third Tuesdays of each month at 6:30 PM at the Spanish Fork Macey’s grocery store meeting room (“Little Theater”). If you are interested in joining or simply attending a Networking Nights event just to see what all the fuss is about, contact Laraine Chamberlain at firstname.lastname@example.org.
Networking Nights welcomes businesses of all kinds and it is free to join. Members are given multiple opportunities to present information about their businesses and may have the opportunity to be presenters or “highlighted businesses.”
Laraine Chamberlain presents at Networking Nights about gratitude.