Lo­cal busi­nesses join forces to pro­mote lo­cal com­mu­nity events

Serve Daily - - FRONT PAGE - By Kathy An­der­son Ar­row­head Event Mar­ket­ing

On Fe­bru­ary 25, the Span­ish Fork-Salem Area Cham­ber of Com­merce wel­comed Vil­lager Mag­a­zine to the busi­ness com­mu­nity. Mem­bers of both the Span­ish Fork and Payson cham­bers at­tended the event to cel­e­brate the oc­ca­sion. At­ten­dees en­joyed lunch and met the own­ers of Vil­lager Mag­a­zine, Angie and John Bynum, along with the area sales manager, Kathy An­der­son.

Angie and John started a lo­cal busi­ness in 2007 in Cedar Hills and needed to advertise. In re­search­ing their op­tions, they found that di­rect mail mag­a­zines and other mail­ers were ex­pen­sive be­cause the dis­tri­bu­tion ar­eas were much larger than they needed. In ad­di­tion, door hang­ers were ef­fec­tive but were in­cred­i­bly time con­sum­ing for their small staff. From those frus­tra­tions came the idea for Vil­lager Mag­a­zine, a lo­cal ad­ver­tis­ing pub­li­ca­tion and di­rec­tory that was not only tar­geted but was also af­ford­able for lo­cal busi­ness own­ers.

Vil­lager Mag­a­zine was launched in 2009 and de­liv­ers a high qual­ity mag­a­zine full of lo­cal coupons, deals and of­fers to lo­cal res­i­dents and busi­nesses. Their mag­a­zine is cen­tered on lo­cal busi­nesses since stud­ies show that peo­ple pre­fer to shop within a five-mile ra­dius of their homes and/or work. Cur­rently, Vil­lager Mag­a­zine is be­ing de­liv­ered from the Orem to Lehi area and the lo­cal busi­nesses have ben­e­fited so much that they have asked Kathy An­der­son of Lo­cal Ched­dar to bring the mag­a­zine to south­ern Utah County. Look for the first is­sue of Vil­lager Mag­a­zine in your mail­box this March in Span­ish Fork, Salem, Wood­land Hills, Payson, Elk Ridge and San­taquin. “Our hope is that Vil­lager Mag­a­zine will be a wel­comed as­set in all of the com­mu­ni­ties in which we mar­ket and help build a sense of lo­cal pride, loy­alty and a thriv­ing lo­cal econ­omy!” An­der­son said. An­der­son is cur­rently the owner of Lo­cal Ched­dar, which of­fers on­line deals, coupons and free­bies to help res­i­dents shop lo­cal and save “ched­dar.” She also co-hosts some fun com­mu­nity events in­clud­ing a Small Busi­ness Satur­day Turkey Bowl, the Ar­row­head Chalk Art Fes­ti­val and the Elk Ridge City Cel­e­bra­tion Car Show. She is a strong ad­vo­cate of shop­ping lo­cal and sup­port­ing com­mu­nity events. Kathy chose to part­ner with Vil­lager Mag­a­zine be­cause they had the same goals for her lo­cal com­mu­ni­ties: to help res­i­dents shop lo­cal and grow the lo­cal busi­ness com­mu­ni­ties. “I hear all too of­ten that some­one didn’t know a par­tic­u­lar busi­ness that was lo­cated in their city,” An­der­son said. “And I want to be part of the so­lu­tion to let ev­ery­one know of the great busi­nesses and ser­vices we have right in our backyard. I am here to help peo­ple shop lo­cal, save ched­dar and feel gouda.” Vil­lager Mag­a­zine and Lo­cal Ched­dar have also joined forces with lo­cal mar­ket-

ers and ad­ver­tis­ers in­clud­ing Chris Baird of Serve Daily, Pete Hansen of SFCN17, Norm Wilkin­son of the Thrifty Nickel and Josh Walker of Walker Pro­duc­tions to cre­ate Ar­row­head Event Mar­ket­ing. They have come to­gether for two rea­sons. First, to cre­ate fun events that will en­cour­age res­i­dents to stay lo­cal and shop lo­cal for their needs. They are ac­com­plish­ing this by host­ing Shop Lo­cal Events that will show res­i­dents how stay­ing lo­cal benefits their com­mu­nity. Sec­ond, to give busi­nesses easy ac­cess to the best op­tions in lo­cal mar­ket­ing and ad­ver­tis­ing. They can help you cre­ate pow­er­ful ads and advertise them in print, email, so­cial me­dia, di­rect mail, tele­vi­sion, ra­dio and at their Shop Lo­cal Events. Each mem­ber of Ar­row­head Event Mar­ket­ing can help guide you to the best type of ad­ver­tis­ing for your busi­ness. Their mission is to help your busi­ness grow with the best prices in mar­ket­ing and ad­ver­tis­ing avail­able.

Chris Baird, owner of Serve Daily, pro­motes the new lo­cal pa­per in town by the name of Serve Daily - Your Voice. Your Com­mu­nity. His pa­per is about let­ting the com­mu­nity’s voice be heard by let­ting mem­bers of the com­mu­nity sub­mit ar­ti­cles to his pa­per. As al­ways, he in­vites you to serve some­one daily.

Norm of Thrifty Nickel is cen­tral Utah’s clas­si­fied leader. With more than 50,000 read­ers ev­ery week, he cov­ers the Provo, Orem, Nephi, Rich­field, Delta, Price, He­ber and Ver­nal ar­eas.

An­der­son and the Bynums boast that Vil­lager Mag­a­zine benefits your busi­ness by lim­it­ing the num­ber of busi­nesses in the same in­dus­try that can advertise in each mag­a­zine (with a few ex­cep­tions). That way the re­sponses aren’t “wa­tered-down” by hav­ing too many di­rect com­peti­tors. Plus the mag­a­zine is printed on high-qual­ity pa­per in a con­ve­nient size so cus­tomers can take the whole book around town to shop and save.

Josh Walker of Walker Pro­duc­tions is fo­cused on help­ing your lo­cal busi­ness suc­ceed through Keep­ing Shop­ping Lo­cal. He con­nects lo­cal res­i­dents around you with your busi­ness through tar­geted mag­a­zine ad­ver­tis­ing, so­cial me­dia mar­ket­ing, on­line ad­ver­tis­ing, on­line lo­cal mar­ket­ing and more.

An­der­son of Lo­cal Ched­dar is all about sav­ing you and your cus­tomers some “ched­dar.” She reaches more than 5,000 lo­cals from Springville to San­taquin with daily deals, coupons, of­fers and free­bies through email, on­line mar­ket­ing and so­cial me­dia. She can even help you set up and man­age your Face­book fan page.

Pete Hansen is the direc­tor at the Span­ish Fork Com­mu­nity Net­work. He can help you with mar­ket­ing your busi­ness on Chan­nel 17 to reach all the lo­cals of Span­ish Fork.

Ar­row­head Event Mar­ket­ing’s next up­com­ing event is the Ar­row­head Chalk Art Fes­ti­val. This is a free two-day play­ground chalk­ing event. Artists will bring chil­dren’s imag­i­na­tion to life through chalk and spend hours chalk­ing the play­ground at C.S. Lewis Academy lo­cated in San­taquin on April 24 and 25. There will also be chil­dren’s games, mu­sic, good food and even a free-for-all area for kids to chalk the play­ground. This will be an event you will not want to miss. Awards for the artists will in­clude Best in Show, Peo­ple’s Choice, Fac­ulty’s Choice and Spon­sor’s Choice. You may sign up as a chalk artist by con­tact­ing the event co­or­di­na­tor, Kathy An­der­son, at 801609-8231 or vis­it­ing www.Lo­calChed­dar. com.

To lead up to the event, Ar­row­head Event Mar­ket­ing will have a col­or­ing con­test spon­sored by lo­cal busi­nesses. A to­tal of 8,000 col­or­ing books will be dis­trib­uted at the lo­cal Easter Egg Hunts in Payson, Springville, Span­ish Fork, San­taquin and Salem on April 4. Kids can color the pages of the book and sub­mit them to the spon­sor­ing lo­cal busi­ness for a chance to win prizes and awards at the fes­ti­val. Spon­sor­ing busi­nesses can also be fea­tured as a chalk block spon­sor, on the fes­ti­val T-shirt, in the lo­cal pa­pers, on­line and on a fea­tured com­mer­cial on Chan­nel 17. Con­tact event co­or­di­na­tor, Kathy An­der­son, at 801-609-8231 or visit www.Lo­calChed­dar.com for more in­for­ma­tion.

Th­ese busi­ness peo­ple have joined to­gether to pro­mote com­mu­nity events. They are, from left: Chris Baird, Serve Daily; Pete Hansen, SFCN; Kathy An­der­son, Lo­cal Ched­dar; Angie Bynum, Vil­lager Mag­a­zine; and Norm Wilkin­son, Thrifty Nickel.

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