Local businesses join forces to promote local community events
On February 25, the Spanish Fork-Salem Area Chamber of Commerce welcomed Villager Magazine to the business community. Members of both the Spanish Fork and Payson chambers attended the event to celebrate the occasion. Attendees enjoyed lunch and met the owners of Villager Magazine, Angie and John Bynum, along with the area sales manager, Kathy Anderson.
Angie and John started a local business in 2007 in Cedar Hills and needed to advertise. In researching their options, they found that direct mail magazines and other mailers were expensive because the distribution areas were much larger than they needed. In addition, door hangers were effective but were incredibly time consuming for their small staff. From those frustrations came the idea for Villager Magazine, a local advertising publication and directory that was not only targeted but was also affordable for local business owners.
Villager Magazine was launched in 2009 and delivers a high quality magazine full of local coupons, deals and offers to local residents and businesses. Their magazine is centered on local businesses since studies show that people prefer to shop within a five-mile radius of their homes and/or work. Currently, Villager Magazine is being delivered from the Orem to Lehi area and the local businesses have benefited so much that they have asked Kathy Anderson of Local Cheddar to bring the magazine to southern Utah County. Look for the first issue of Villager Magazine in your mailbox this March in Spanish Fork, Salem, Woodland Hills, Payson, Elk Ridge and Santaquin. “Our hope is that Villager Magazine will be a welcomed asset in all of the communities in which we market and help build a sense of local pride, loyalty and a thriving local economy!” Anderson said. Anderson is currently the owner of Local Cheddar, which offers online deals, coupons and freebies to help residents shop local and save “cheddar.” She also co-hosts some fun community events including a Small Business Saturday Turkey Bowl, the Arrowhead Chalk Art Festival and the Elk Ridge City Celebration Car Show. She is a strong advocate of shopping local and supporting community events. Kathy chose to partner with Villager Magazine because they had the same goals for her local communities: to help residents shop local and grow the local business communities. “I hear all too often that someone didn’t know a particular business that was located in their city,” Anderson said. “And I want to be part of the solution to let everyone know of the great businesses and services we have right in our backyard. I am here to help people shop local, save cheddar and feel gouda.” Villager Magazine and Local Cheddar have also joined forces with local market-
ers and advertisers including Chris Baird of Serve Daily, Pete Hansen of SFCN17, Norm Wilkinson of the Thrifty Nickel and Josh Walker of Walker Productions to create Arrowhead Event Marketing. They have come together for two reasons. First, to create fun events that will encourage residents to stay local and shop local for their needs. They are accomplishing this by hosting Shop Local Events that will show residents how staying local benefits their community. Second, to give businesses easy access to the best options in local marketing and advertising. They can help you create powerful ads and advertise them in print, email, social media, direct mail, television, radio and at their Shop Local Events. Each member of Arrowhead Event Marketing can help guide you to the best type of advertising for your business. Their mission is to help your business grow with the best prices in marketing and advertising available.
Chris Baird, owner of Serve Daily, promotes the new local paper in town by the name of Serve Daily - Your Voice. Your Community. His paper is about letting the community’s voice be heard by letting members of the community submit articles to his paper. As always, he invites you to serve someone daily.
Norm of Thrifty Nickel is central Utah’s classified leader. With more than 50,000 readers every week, he covers the Provo, Orem, Nephi, Richfield, Delta, Price, Heber and Vernal areas.
Anderson and the Bynums boast that Villager Magazine benefits your business by limiting the number of businesses in the same industry that can advertise in each magazine (with a few exceptions). That way the responses aren’t “watered-down” by having too many direct competitors. Plus the magazine is printed on high-quality paper in a convenient size so customers can take the whole book around town to shop and save.
Josh Walker of Walker Productions is focused on helping your local business succeed through Keeping Shopping Local. He connects local residents around you with your business through targeted magazine advertising, social media marketing, online advertising, online local marketing and more.
Anderson of Local Cheddar is all about saving you and your customers some “cheddar.” She reaches more than 5,000 locals from Springville to Santaquin with daily deals, coupons, offers and freebies through email, online marketing and social media. She can even help you set up and manage your Facebook fan page.
Pete Hansen is the director at the Spanish Fork Community Network. He can help you with marketing your business on Channel 17 to reach all the locals of Spanish Fork.
Arrowhead Event Marketing’s next upcoming event is the Arrowhead Chalk Art Festival. This is a free two-day playground chalking event. Artists will bring children’s imagination to life through chalk and spend hours chalking the playground at C.S. Lewis Academy located in Santaquin on April 24 and 25. There will also be children’s games, music, good food and even a free-for-all area for kids to chalk the playground. This will be an event you will not want to miss. Awards for the artists will include Best in Show, People’s Choice, Faculty’s Choice and Sponsor’s Choice. You may sign up as a chalk artist by contacting the event coordinator, Kathy Anderson, at 801609-8231 or visiting www.LocalCheddar. com.
To lead up to the event, Arrowhead Event Marketing will have a coloring contest sponsored by local businesses. A total of 8,000 coloring books will be distributed at the local Easter Egg Hunts in Payson, Springville, Spanish Fork, Santaquin and Salem on April 4. Kids can color the pages of the book and submit them to the sponsoring local business for a chance to win prizes and awards at the festival. Sponsoring businesses can also be featured as a chalk block sponsor, on the festival T-shirt, in the local papers, online and on a featured commercial on Channel 17. Contact event coordinator, Kathy Anderson, at 801-609-8231 or visit www.LocalCheddar.com for more information.
These business people have joined together to promote community events. They are, from left: Chris Baird, Serve Daily; Pete Hansen, SFCN; Kathy Anderson, Local Cheddar; Angie Bynum, Villager Magazine; and Norm Wilkinson, Thrifty Nickel.