Springville cham­ber names Busi­ness of the Month

Serve Daily - - FOSTERING INNOVATION - By Shir­lene Jor­dan

The Springville Cham­ber of Com­merce has named Duke’s Jewel­ers, lo­cated at 220 S. Main in Springville, as the cham­ber’s Busi­ness of the Month.

In Septem­ber of 1948, J. Melvin and Mary Duke opened Duke’s Jewel­ers on Main Street in Springville. Mel had been trained as a watch­maker dur­ing World War II by the U.S. Army to re­pair bomb­sights on the air­planes be­ing used in the Euro­pean The­ater. Fol­low­ing the war, Mel worked for sev­eral jewel­ers in Utah and Idaho. When de­cid­ing to open their own store, Mel and Mary were drawn to Springville by its charm and friend­li­ness. Their busi­ness phi­los­o­phy was to pro­vide cus­tomers with the very best qual­ity and ser­vice at value prices. That phi­los­o­phy has con­tin­ued for 58 years. When Mel and Mary re­tired in 1979, their grand­son Richard Holmes took over op­er­a­tion of Duke’s Jewel­ers and con­tin­ues as the owner/op­er­a­tor to­day.

Fol­low­ing grad­u­a­tion from Brigham Young Univer­sity, Richard stud­ied both ge­mol­ogy and jew­elry arts at the Ge­mo­log­i­cal In­sti­tute of Amer­ica in Santa Mon­ica, Calif. He be­came an ac­com­plished gold­smith and gemol­o­gist and en­joys de­sign­ing and cre­at­ing pieces of jew­elry with di­a­monds and gems from ex­otic parts of the world.

In 1990, Richard was awarded the cov­eted ti­tle of Cer­ti­fied Gemol­o­gist by the Amer­i­can Gem So­ci­ety and be­came one of only a hand­ful of Cer­ti­fied Ge­mol­o­gists in the state of Utah. When Richard as­sumed own­er­ship in 1979, many jewel­ers across the coun­try were re­duc­ing the level of hands-on ser­vice. They be­gan elim­i­nat­ing in-store jewel­ers and watch­mak­ers and send­ing re­pairs and cus­tom jobs to “trade shops” in var­i­ous parts of the coun­try. Richard felt that if small, in­de­pen­dent jewel­ers were to suc­ceed in busi­ness, it was im­por­tant to of­fer a higher level of qual­ity and ser­vice than found in the larger, multi-store chains. Cus­tomers should have con­fi­dence in their jew­eler and be able to speak di­rectly to him with­out wor­ry­ing that their fam­ily heir­loom jew­elry is be­ing worked on by some­one some­where in the coun­try that doesn’t know or care about them. He con­cluded that if Duke’s Jewel­ers pro­vided the high­est level of ex­per­tise and in-store ser­vice, cus­tomers would re­spond pos­i­tively.

Duke’s Jewel­ers con­tinue to fea­ture fine qual­ity di­a­monds, col­ored gem­stones, watches, clocks and ac­ces­sories in gold, sil­ver and plat­inum at ev­ery­day value pric­ing. They also fea­ture an in-store jew­eler, watch­maker, gemol­o­gist, and clock re­pair­man. Prac­ti­cally any de­sign, man­u­fac­ture or re­pair can be ac­com­plished in the store. Over the years, cus­tomers have re­sponded to Duke’s ex­per­tise, ser­vice and prices. Duke’s con­tinue to serve many clients in Springville and Maple­ton but now has many cus­tomers through­out the state and be­yond who in­sist that their jew­elry be pur­chased and main­tained at Duke’s Jewel­ers.

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