Ed­i­tor’s Let­ter

SHAPE (USA) - - Contents - El­iz­a­beth Good­man Ar­tis Ed­i­tor in Chief

El­iz­a­beth talks the power of beauty

Mine is of sham­poo. A green bot­tle with a bright, herbal scent. Just think­ing about it in­stantly tosses me back in time: the bath­room in the Philadel­phia town­house where I grew up, the bot­tle perched on the side of the tub, and the sub­tle, re­fresh­ing scent that lin­gered af­ter ev­ery sham­poo. That’s a good beauty me­mory. So are the ones that I’ve cre­ated as an adult. There’s the lip balm that will al­ways re­mind me of a spur-of-the-mo­ment long-week­end visit to Dublin and the mul­ti­pur­pose bronzer that was my sole makeup com­pan­ion on a re­cent div­ing trip. That balm had a flat­ter­ing light tint, and it kept my lips hy­drated; the bronzer was beau­ti­fully pack­aged and gave me just the right amount of va­ca­tion glow. When I use them now, they evoke feel­ings of hap­pi­ness and ex­hil­a­ra­tion, not just from their ben­e­fits but also be­cause of the mem­o­ries they trig­ger: the sights and sounds of Ire­land and the thrill of earn­ing my ad­vanced div­ing cer­ti­fi­ca­tion on that par­tic­u­lar Caribbean get­away. The point is, these ad­ven­tures made me feel con­fi­dent and strong—and beauty played a role in that. Beauty doesn’t only make you look good; it makes you feel good. And not just good but pow­er­ful. This is why, at Shape, we call our beauty sec­tion Be Wa­ter­proof. It’s a phrase that evokes re­silience and dura­bil­ity, and it’s a ral­ly­ing cry to Shape’s read­ers to find strength and bound­less po­ten­tial—as well as great hair, skin, and makeup—in their own beauty ex­pe­ri­ences. On page 31, you’ll find the an­nual Shape Beauty Awards. Our guid­ing prin­ci­ple when we made our se­lects: These are prod­ucts that work harder to make you look and feel your very best, give you an all-im­por­tant hit of con­fi­dence, and help de­fine where you are in your life at this very mo­ment. The next time you open a lip­stick, spritz on a fa­cial mist, or wield a mas­cara, sure, think about the out­come, but also con­sider how tak­ing this time af­fects your state of mind—and the mem­o­ries you’re cre­at­ing in the process. Be­cause beauty isn’t just about what makes you pretty but pretty happy.

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