FO­CUS

SKI - - CONTENTS -

Wear a neon one­sie to win a con­test? Yep. Plus, ter­rain park magic and deep pow in AK.

As the new­est ad­di­tion to the SKI staff, Dig­i­tal Con­tent Edi­tor JON JAY didn’t quite know what he was get­ting into when he ac­cepted the po­si­tion last June. “Dur­ing the in­ter­view process, there was an em­pha­sis that I wouldn’t get to ski as much in this role for a va­ri­ety of rea­sons, in­clud­ing the gen­eral dis­tance to the moun­tains com­pared to where I used to live,” he says. Af­ter three years in the heart of Colorado’s San Juan Moun­tains, where he was able to reg­u­larly test deep-snow ski gear right out­side his front door, Jay would have to re­lo­cate to Boul­der for the job, which en­tailed a lot more than ski­ing: mind­ing the brand’s so­cial me­dia ac­counts, bulk­ing up the web­site, and reimag­in­ing the an­nual ski test. In other words, says Jay, “Writ­ing about ski­ing and call­ing it work. Yes, please!”

“The morn­ing of my sec­ond day in the SKI Mag­a­zine of­fices, the Di­rec­tor of Photography pro­posed go­ing on an in­au­gu­ral Edi­tors’ Choice trip to Chile,” Jay re­calls. “I was the only edi­tor who could go, and was im­me­di­ately in dis­be­lief that this was ac­tu­ally hap­pen­ing.” Sure enough, his first as­sign­ment was test­ing ski gear in Valle Ne­vado with Mar­cus Cas­ton and Lynsey Dyer, plus sam­pling fine wines in the Casablanca Val­ley (“Chas­ing Win­ter,” page 44). “Dream job?” Jay smiles. “Def­i­nitely.”

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