Wear a neon onesie to win a contest? Yep. Plus, terrain park magic and deep pow in AK.
As the newest addition to the SKI staff, Digital Content Editor JON JAY didn’t quite know what he was getting into when he accepted the position last June. “During the interview process, there was an emphasis that I wouldn’t get to ski as much in this role for a variety of reasons, including the general distance to the mountains compared to where I used to live,” he says. After three years in the heart of Colorado’s San Juan Mountains, where he was able to regularly test deep-snow ski gear right outside his front door, Jay would have to relocate to Boulder for the job, which entailed a lot more than skiing: minding the brand’s social media accounts, bulking up the website, and reimagining the annual ski test. In other words, says Jay, “Writing about skiing and calling it work. Yes, please!”
“The morning of my second day in the SKI Magazine offices, the Director of Photography proposed going on an inaugural Editors’ Choice trip to Chile,” Jay recalls. “I was the only editor who could go, and was immediately in disbelief that this was actually happening.” Sure enough, his first assignment was testing ski gear in Valle Nevado with Marcus Caston and Lynsey Dyer, plus sampling fine wines in the Casablanca Valley (“Chasing Winter,” page 44). “Dream job?” Jay smiles. “Definitely.”