SKI-DOO AND BUR­TON TEAM UP

Sno-Dak News - - Ski-Doo Bulletin -

Ski-Doo be­comes the of­fi­cial snow­mo­bile for Bur­ton’s Team of Pro Snow­board­ers

Ski-Doo and Bur­ton to co-de­velop prod­ucts Ski-Doo spon­sors the Bur­ton Moun­tain Fes­ti­val

Val­court, Québec, Septem­ber 25, 2014 - BRP’s Ski-Doo brand is part­ner­ing with Bur­ton Snow­boards, the world’s lead­ing snow­board­ing com­pany, with Ski-Doo be­com­ing the of­fi­cial snow­mo­bile for Bur­ton Snow­boards’ team of pro rid­ers. The two com­pa­nies also agreed to code­velop prod­ucts to suit the needs of snow­board­ers and snow­mo­bil­ers and Ski-Doo be­comes spon­sor of the Bur­ton Moun­tain Fes­ti­val.

The emerg­ing trend of rid­ers us­ing snow­mo­biles to ac­cess the back­coun­try is on the rise, as peo­ple find it a more eco­nom­i­cal way to en­joy their sport. Feed­back from Bur­ton and Ski-Doo pro rid­ers will be used to de­velop prod­ucts and ac­tiv­i­ties that are ex­cit­ing and rel­e­vant for snow­board­ers and snow­mo­bil­ers.

“Part­ner­ing with BRP and Ski-Doo is a nat­u­ral ex­ten­sion for Bur­ton and our team of pro snow­board­ers,” said Ni­cholas Sar­gent, Vice Pres­i­dent of Global Busi­ness Al­liances for Bur­ton. “Our rid­ers use sleds to ac­cess fresh pow­der and new ter­rain all sea­son long, so they’re re­ally ex­cited to have an of­fi­cial part­ner­ship with the Ski-Doo brand. We also look for­ward to in­te­grat­ing Ski-Doo into the Bur­ton Moun­tain Fes­ti­val, which will give them a strong brand pres­ence at the lead­ing snow­board demo ex­pe­ri­ence in North Amer­ica.” The Bur­ton Moun­tain Fes­ti­val, the most ex­ten­sive, in­ter­ac­tive snow­board demo ex­pe­ri­ence takes place in eight sites through­out North Amer­ica.

“BRP is proud to de­velop a part­ner­ship with an­other in­no­va­tive com­pany like Bur­ton Snow­boards, the most renowned name in snow­board­ing,” stated Louis Lévesque, vice-pres­i­dent, Global Mar­ket­ing and Con­sumer Ex­pe­ri­ence. “We share a sim­i­lar pas­sion for the ul­ti­mate ex­pe­ri­ence and a cul­ture of con­stant in­no­va­tion where we lead by push­ing bound­aries in our re­spec­tive fields.”

About Bur­ton

In 1977, Jake Bur­ton Car­pen­ter founded Bur­ton Snow­boards out of his Ver­mont barn and has ded­i­cated his life to snow­board­ing ever since. Bur­ton has played a piv­otal role in grow­ing snow­board­ing from a back­yard hobby to a world­class sport by cre­at­ing ground-break­ing prod­ucts, sup­port­ing a team of top snow­board­ers and push­ing re­sorts to al­low snow­board­ing. To­day, Bur­ton de­signs and man­u­fac­tures industry-lead­ing prod­ucts for snow­board­ing and the snow­board life­style, in­clud­ing snow­boards, boots, bind­ings, out­er­wear and lay­er­ing as well as year-round ap­parel, packs/bags and ac­ces­sories. Pri­vately held and owned by Jake and his wife, Bur­ton Pres­i­dent Donna Car­pen­ter, Bur­ton’s head­quar­ters are in Burling­ton, Ver­mont with of­fices in Aus­tria, Ja­pan, Aus­tralia, Cal­i­for­nia, Canada and China. For more in­for­ma­tion on Bur­ton, head to www.bur­ton.com and fol­low its line at face­book.com/bur­ton­snow­boards, twit­ter.com/bur­ton­snow­board and @ bur­ton­snow­boards on In­sta­gram.

About BRP

BRP (TSX: DOO) is a global leader in the de­sign, de­vel­op­ment, manufacturing, dis­tri­bu­tion and mar­ket­ing of pow­er­sports ve­hi­cles and propul­sion sys­tems. Its port­fo­lio in­cludes Ski-Doo and Lynx snow­mo­biles, Sea-Doo water­craft, Can-Am all-ter­rain and side-by-side ve­hi­cles, Can-Am Spy­der road­sters, Ev­in­rude and Ro­tax marine propul­sion sys­tems as well as Ro­tax en­gines for karts, mo­tor­cy­cles and recre­ational air­craft. BRP sup­ports its line of prod­ucts with a ded­i­cated parts, ac­ces­sories and cloth­ing busi­ness. With an­nual sales of over CA$3 bil­lion from 105 coun­tries, the Com­pany em­ploys ap­prox­i­mately 7,100 peo­ple world­wide. www.brp.com

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