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SDN: What are some goals of Divas SnowGear and how does the company expect to cater more to the snowmobile industry? DR: One of our main goals is to just spread the word about the brand and bring knowledge to women who sled that we have products that work for every woman. We cater to the snowmobile industry using grassroots marketing, print ads, sponsoring rides and events, and also our club/ association giveback program that offers cash to clubs that participate. This year we also launched an ambassador program that has been phenomenal in helping us achieve our goal! We chose 38 women throughout the US and Canada to represent our brand, who are very influential in their riding area. They also help with trade shows, events, open houses, and riding clinics.
SDN: Where can snowmobilers find Divas SnowGear products (highlight in North Dakota as well as listing other ways)? DR: We have over 500 retailers between the USA and Canada. On our DivasSnowGear.com website there is a retailer locater so consumers can zoom in to their state or province to locate a dealer close to them. SDN: How can our readers find Divas SnowGear online to stay in tune with the latest company products and news? DR: Divas SnowGear is active on all social media. Facebook, You Tube, Pinterest, Twitter, Instagram, Google plus and Blogger are all great places to follow DSG and stay up to date on new products, events we are participating in, snow reports, and giveaways.
Thanks for your time Dani and here’s to wishing Divas Snow Gear an excellent season on the snow!