DIVAS Snow Gear
Sno-Dak News (SDN): What types of products does Divas SnowGear offer? Dani Rae (DR) : The DSG collection offers women a feminine fit with the warmth, comfort, fashion, and function needed for all different styles of riding. We have a complete collection from outerwear, casuals, base layers, socks, hats, gloves, wrap kits for snowmobiles, and snowmobile accessories.
SDN: How did the company get its start?/ Explain the reason behind developing an all-women’s snowmobile clothing line? DR: Divas SnowGear was conceived in 2010 by Wendy Gavinski after many years of personal frustration with the limited selection of women’s outerwear for snowmobiling. There were a few large companies making decent women’s snowmobile gear and apparel, but not much that had a feminine fit or a designer look. Divas SnowGear burst onto the snowmobile scene in September 2010 with a casual line and immediately connected with female snowmobilers. The reaction was overwhelming and we knew others saw the vision as well! Next up for Divas was outerwear to fulfill the buzz growing around the casual line. By the 2011 season, the outerwear was ready to go and it was like nothing else anyone had ever seen. Complete with rhinestone accents, a feminine fit, quality materials, and a vibrant color scheme, the outerwear made an on-the-spot impact. Behind the scenes, Divas staff was hard at work aligning themselves with key dealerships and online retailers. Simultaneously, we rapidly gained fans thanks to a grueling snowmobile show schedule coupled with a marketing plan you would be more apt to see from an innovative tech company, rather than a niche women’s apparel business.
The travel, hard work, and marketing paid off in a big way! For the 2012 season, Divas SnowGear secured distribution with Yamaha Motor Corporation USA and Western Power Sports, two of the most credible distributors in the powersports market with extensive and dedicated dealer networks! Flash forward to 2013, Divas SnowGear signed on with Parts Canada and Yamaha Motor Corporation Canada to splash into the Canadian scene, bringing Divas total number of distributors up to four. This helped us focus on building a great product lineup. Divas SnowGear now has a truly unique line of women’s snowmobile gear and clothing designed by women who demand to get the look and function they want, but at an affordable price!
SDN: What makes Divas Snow Gear stand out from the rest of the companies providing gear and casual wear? DR: Our line is designed for women by women, and women’s is all we do. Most other companies within the snowmobile realm are exactly opposite. They focus on men’s outerwear and the women’s side is an afterthought. We stay up to date on current trends happening in the fashion world as well as what’s happening in the snowmobile industry to keep a good balance between fashion and function. We pride ourselves in offering many options for women and all the different styles of riding they do. We also have a great selection of sizes XS5XL.
SDN: What is the one Divas SnowGear product snowmobilers shouldn’t live without? DR: A great base layer! We have two different styles from our DIVA-TECH™ collection, a next to skin base layer and a sub polar base layer. Engineered using the DIVA-TECH™ moisturewicking technology, it is designed to quickly transport moisture away from the skin to the outermost portion of the fabric, leaving the skin warm and dry. The DIVA-TECH™ base layers are form fitting, using 4-way stretch to hug the body, but is not a compression fit. Often we hear women are wearing jeans or something with cotton that can trap moisture. A great base layer with moisture wicking technology like the Diva-Tech is the first step to staying warm and dry. The DIVA-TECH™ Subpolar 1/4-zip Shirt is a mid-weight base layer and perfect for colder riding temperatures. The DIVA-TECH™ Subpolar shirt is engineered using a heavier grade of performance fabrics. The DIVA-TECH™ Subpolars carry moisture to the most exterior layer of fabric while trapping in the warmth, leaving the skin warm and dry. They are also made in the USA!