Bose Aug­ments Au­ral Re­al­ity

Sound & Vision - - PERFECT FOCUS -

Bose is get­ting into aug­mented re­al­ity—with a twist. This AR plat­form will spe­cial­ize in de­liv­er­ing au­dio. “Rather than su­per­im­pos­ing vis­ual ob­jects on the real world,” the com­pany says, “Bose AR adds an au­di­ble layer of in­for­ma­tion and ex­pe­ri­ences,” us­ing a “wafer-thin acous­tics pack­age with jaw-drop­ping power and clar­ity.” Ap­pli­ca­tions might in­clude travel guides as­so­ci­ated with land­marks, trans­la­tion of signs, and in­for­ma­tion about things you see or places you visit. When play­ing mu­sic, you can con­trol playlists via voice or touch and nav­i­gate among tracks with headnod ges­tures for yes, no, or next. There’s no word on when Bose AR head­sets will be avail­able but the com­pany is in­vest­ing $50 mil­lion in star­tups de­vel­op­ing apps, ser­vices, or tech­nolo­gies for the plat­form.— MF

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