Lo­cal man par­layed love for sneak­ers into his own busi­ness

South Florida Times - - METRO - Black­News.com

WEST PALM BEACH, Fla.- Af­ter years of col­lect­ing sneak­ers and a de­sire to do mis­sion work, ris­ing en­tre­pre­neur and Tiki Cloth­ing Com­pany owner Javaris Neely thought it would be cool to cre­ate a nice qual­ity sneaker that’s a price-con­scious al­ter­na­tive for peo­ple from less for­tu­nate back­grounds as well as oth­ers who are look­ing to bud­get money. So he cre­ated the WaveRun­ner sneaker.

The ini­tial con­cept be­hind the sneaker stemmed from a lux­ury beach lifestyle re­flect­ing his Tiki Cloth­ing Com­pany. Neely wanted to cre­ate a ver­sa­tile sneaker that could be used daily – some­thing clean and sim­ple, light­weight con­struc­tion and very com­fort­able with a unique look.

To raise capital for man­u­fac­tur­ing and pro­duc­tion costs, Neely sold his per­sonal pair of Kanye West YEEZY 350 boost “Tur­tle Doves” for the first WaveRun­ner I’s.

In Fe­bru­ary 2016, Neely’s dream came true when he re­leased the WaveRun­ner I’s for a re­tail price of $50. De­sign and man­u­fac­tur­ing took about 5-6 months to com­plete, but with no huge brand­ing, he man­aged to sell around 150 pairs. It all was a dream and a sketch at first, but Neely turned it to a re­al­ity.

“All you need is drive. With drive comes the hus­tle, ded­i­ca­tion and com­mit­ment. That de­sire and mind­set alone will make you more cre­ative and more re­source­ful, and that will help you get fur­ther in life faster,” Neely said.

Most re­cently, Neely has re­leased the WaveRun­ner II for a re­tail price of $65. At 6.8oz, the WaveRun­ner II sneaker is one of the light­est sneak­ers on the mar­ket. While de­sign­ing this new model, Neely says he based it on four prin­ci­ples: Cause, Func­tion, Fash­ion and Fun.

“I be­lieve the sneak­ers will bring our cus­tomers in­spi­ra­tion to every­day life. If you dream it, you can achieve it,” he said.

The new model has a fully re­designed up­per fea­tur­ing a light­weight sock-like con­struc­tion, breath­able air mesh vents, neo­prene & suede ma­te­ri­als that ad­just to one's foot for a re­spon­sive and su­per com­fort­able feel, paired with a phy­lon foam out­sole with added flex­i­bil­ity to make you feel like you’re walk­ing on clouds.

Ev­ery WaveRun­ner II pur­chase will help U.S. fam­i­lies liv­ing in poverty, Tiki Cloth­ing Com­pany will do­nate a per­cent­age of footwear and ap­parel sales to lo­cal char­i­ties that fight poverty. Along with the do­na­tion, they will do­nate sneak­ers, clothes and more to the fam­i­lies.

To pur­chase or learn more about the WaveRun­ner sneaker, visit www.Ti­ki­cloth­ingco.com or con­nect with them on Face­book @ti­ki­cloth­ing­com­pany and Twit­ter or In­sta­gram @ti­ki­cloth­ing561.


Javaris Neely

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