21st Cen­tury Re­source So­lu­tion

Def­i­ni­tion – Cra­dle to Cra­dle: Con­cept

Southern Innovator - - WASTE -

Cra­dle to cra­dle seeks to spark a new in­dus­trial revo­lu­tion but this time one that is eco­log­i­cal. By us­ing eco­log­i­cally in­tel­li­gent de­sign, the ini­tia­tors of the con­cept, Wil­liam Mcdonough and Dr. Michael Braun­gart, be­lieve that hu­man be­ings can have a pos­i­tive, restora­tive, ben­e­fi­cial im­pact on the en­vi­ron­ment by turn­ing the mak­ing of things into a pos­i­tive force for so­ci­ety, the econ­omy and the planet. Cra­dle to cra­dle is “a sys­temic ap­proach to prod­uct in­no­va­tion that spurs the cre­ation of truly beau­ti­ful, high-qual­ity prod­ucts, and trans­forms the pro­duc­tion of con­sumer prod­ucts into a pos­i­tive force for so­ci­ety and the en­vi­ron­ment.” All prod­ucts can be de­signed for con­tin­u­ous re­cov­ery and re­use as a nu­tri­ent for some­thing else. They be­lieve that the best way to tackle re­source scarcity is to do bet­ter de­sign.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.