21st Century Resource Solution
Definition – Cradle to Cradle: Concept
Cradle to cradle seeks to spark a new industrial revolution but this time one that is ecological. By using ecologically intelligent design, the initiators of the concept, William Mcdonough and Dr. Michael Braungart, believe that human beings can have a positive, restorative, beneficial impact on the environment by turning the making of things into a positive force for society, the economy and the planet. Cradle to cradle is “a systemic approach to product innovation that spurs the creation of truly beautiful, high-quality products, and transforms the production of consumer products into a positive force for society and the environment.” All products can be designed for continuous recovery and reuse as a nutrient for something else. They believe that the best way to tackle resource scarcity is to do better design.