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The lat­est and great­est from around the in­dus­try

[Wo­ven Shirts], $60–$65

Avail­able in Ariat’s gen­er­ous Clas­sic Fit in solids and pat­terns, rop­ers can count on these shirt to stay tucked in and look sharp thanks to wrin­kle-re­sis­tant fab­rics, ex­tended in­seams, and Mois­ture Move­ment Tech­nol­ogy to keep you cool in the box.

[Denim], $90

De­signed for rop­ers, these jeans are avail­able in Orig­i­nal and Re­laxed fits, and are made with per­for­mance stretch, no-chafe and re­in­forced in­seams, and are twice as durable.

[Footwear], $260–$570

This col­lec­tion comes in Ex­otics and Per­for­mance, and fea­tures Ariat’s up­dated Dual Pro® Out­sole with Trac­tion Zones to pro­vide grip where a west­ern ath­lete needs it most. De­vel­oped from test­ing and re­search with the cow­boy ath­lete be­hind the brand, Trevor Brazile.

“Ariat wants to know what cow­boys want out of the prod­ucts they sell. They don’t want to tell cow­boys what they need—it’s a lit­tle dif­fer­ent think­ing in the in­dus­try. They went to such lengths to not as­sume some­thing would work, to the point that they test their prod­ucts in and out of the lab just to make sure that they re­ally do what they say they’re go­ing to do.” —Trevor Brazile

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