Twisted X Donates $2 Million in Boots and Shoes to Hurricane Harvey Relief
Twisted X committed to donating $1 million in footwear to the Hurricane Harvey victims, but the need was greater than the company realized, so they’ve recently committed to $2 million in boots and shoes.
“The first thing people lose is their footwear,” says CEO Prasad Reddy. “Even first responders ruin their shoes and boots wading into water to help others—it’s a total loss. We really wanted to help our fellow Texans in this difficult time.”
In partnership with Soles- 4Souls as the distributor, the effort has been a momentous one, displaying with aplomb organizations stepping up to help thousands still in need in the storm’s wake. The company’s third-party logistics partner, Coppell-based Daryl Flood Logistics, also stepped in to help with the donation.
“This relief effort was of particular interest to us, as we are headquartered in Texas and had multiple warehouses affected by Hurricane Harvey,” said Jeff Talbot, Senior Vice President, at Daryl Flood Logistics. “We thought this was a great gesture on Twisted X’s part. We have drivers donating their services to transport the shoes, and packers donating time to pick and pack the shoes. The experience has been very humbling.”
WALTER MATHIAS, VICE PRESIDENT OF TWISTED X; PRASAD REDDY, CEO; AND DAVID HENDERSON OF DARYL FLOOD LOGISTICS; POSE IN FRONT OF THE PACKED TRAILER.