Twisted X Do­nates $2 Mil­lion in Boots and Shoes to Hur­ri­cane Har­vey Relief

Spin to Win Rodeo - - At The Barrier -

Twisted X com­mit­ted to do­nat­ing $1 mil­lion in footwear to the Hur­ri­cane Har­vey vic­tims, but the need was greater than the com­pany re­al­ized, so they’ve re­cently com­mit­ted to $2 mil­lion in boots and shoes.

“The first thing peo­ple lose is their footwear,” says CEO Prasad Reddy. “Even first re­spon­ders ruin their shoes and boots wad­ing into wa­ter to help oth­ers—it’s a to­tal loss. We re­ally wanted to help our fel­low Tex­ans in this dif­fi­cult time.”

In part­ner­ship with Soles- 4Souls as the dis­trib­u­tor, the ef­fort has been a mo­men­tous one, dis­play­ing with aplomb or­ga­ni­za­tions step­ping up to help thou­sands still in need in the storm’s wake. The com­pany’s third-party lo­gis­tics part­ner, Cop­pell-based Daryl Flood Lo­gis­tics, also stepped in to help with the do­na­tion.

“This relief ef­fort was of par­tic­u­lar in­ter­est to us, as we are head­quar­tered in Texas and had mul­ti­ple ware­houses af­fected by Hur­ri­cane Har­vey,” said Jeff Tal­bot, Se­nior Vice Pres­i­dent, at Daryl Flood Lo­gis­tics. “We thought this was a great ges­ture on Twisted X’s part. We have driv­ers do­nat­ing their ser­vices to trans­port the shoes, and pack­ers do­nat­ing time to pick and pack the shoes. The ex­pe­ri­ence has been very hum­bling.”

WAL­TER MATHIAS, VICE PRES­I­DENT OF TWISTED X; PRASAD REDDY, CEO; AND DAVID HEN­DER­SON OF DARYL FLOOD LO­GIS­TICS; POSE IN FRONT OF THE PACKED TRAILER.

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