2017 WRANGLER BFI AND HEEL-O-MATIC RAISE $26K FOR WARRIORS AND RODEO
This past June, Heel-O-Matic Training Systems donated two “Bones” roping dummies, as well as one Ground Driven Trainer. In an auction held on the first night of the Wrangler BFI in Reno, Nev., patrons bid $7,000, $9,000, and $10,000 on the three Heel-O-Matic products for a grand total of $26,000 to support the non-profit organization Warriors and Rodeo (W.A.R.).
W.A.R.’s mission is threefold: (1) Operation Not on My Watch, which aims to minimize suicide and the effects of PTSD and depression, (2) Operation Armor, which provides protective gear for individuals who do and have protected our country, and (3) Operation Not Forgotten, which offers thanks in the form of care packages. Its members are active-duty military, combat veterans, firefighters, EMTs, and law enforcement.
Led by Sheri Smith, a Navy veteran and a rodeo athlete agent, the organization of about 145 members aims to offer networking opportunities that tie the rodeo community to the communities that serve. For WSTR and USTRC member and Marine veteran Jesse Strait (pictured), who now serves as W.A.R.’s Team Roping Team Leader, W.A.R. “allows for a community of people who understand and can relate to come together, encourage each other, and support each other in a common goal—Rodeo.”