USTRC Cinch NFTR Buck­les

with the USTRC’s Cinch NFTR and Gist

Spin to Win Rodeo - - Departments -

The USTRC’s Cinch Na­tional Fi­nals of Team Rop­ing has trusted in Gist Sil­ver­smiths for its tro­phy buck­les for 28 years, be­gin­ning at its first fi­nals at the Lazy E in Guthrie, Ok­la­homa, then to the Jim Norick Arena in Ok­la­homa City.

“We started with the USTRC when Denny (Gen­try) ini­ti­ated the con­cept in 1990,” Jen­nifer Fol­som, of Gist Sil­ver­smiths, said. “He ac­tu­ally started with a rop­ing in New Mex­ico, the New Mex­ico Cham­pi­onships in 1989. We did those buck­les and that quickly evolved into what he cre­ated as the USTRC and be­gan to grow the num­ber of qual­i­fiers that he had across the coun­try. As he did that, we con­tin­ued to de­velop var­i­ous buckle pro­grams from year to year that would sup­ply buck­les for those pro­duc­ers that were host­ing qual­i­fy­ing rop­ings around the coun­try.”

This year the USTRC’s Cinch NFTR will be giv­ing away top 10 buck­les in each rop­ing from the #16 down to the #7 pick/ draw.

“Due to the changes with the USTRC pro­gram and how they’re mar­ket­ing the USTRC now to the rop­ers and try­ing to hear what the rop­ers have asked for, they’ve also re­designed the buck­les for the Na­tional Fi­nals. They’re giv­ing top 10 buck­les in all of the rop­ings this year, which is a new ad­di­tion,” Fol­som said.

The process for the cre­ation of the buck­les starts in July ev­ery year. Gist works closely with the USTRC to cre­ate th­ese buck­les and de­velop new de­signs.

“Be­cause of the his­tory with the USTRC, we have been cau­tious to be in­no­va­tive and cre­ative with their de­sign from year to year be­cause they have awarded a huge num­ber of Gist buck­les through­out the years. We try to keep those de­signs fresh and still meet their needs as far as bud­get and qual­ity.”

The stones and color added give the buck­les a unique look, paired with a fresh logo and the iconic steer head.

“It was a good op­por­tu­nity for us to be cre­ative with the buckle’s de­sign in a dif­fer­ent way be­cause their goals were dif­fer­ent, be­cause they were award­ing so many more buck­les this year in a dif­fer­ent way than they have in the past.”

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