USTRC Cinch NFTR Buckles
with the USTRC’s Cinch NFTR and Gist
The USTRC’s Cinch National Finals of Team Roping has trusted in Gist Silversmiths for its trophy buckles for 28 years, beginning at its first finals at the Lazy E in Guthrie, Oklahoma, then to the Jim Norick Arena in Oklahoma City.
“We started with the USTRC when Denny (Gentry) initiated the concept in 1990,” Jennifer Folsom, of Gist Silversmiths, said. “He actually started with a roping in New Mexico, the New Mexico Championships in 1989. We did those buckles and that quickly evolved into what he created as the USTRC and began to grow the number of qualifiers that he had across the country. As he did that, we continued to develop various buckle programs from year to year that would supply buckles for those producers that were hosting qualifying ropings around the country.”
This year the USTRC’s Cinch NFTR will be giving away top 10 buckles in each roping from the #16 down to the #7 pick/ draw.
“Due to the changes with the USTRC program and how they’re marketing the USTRC now to the ropers and trying to hear what the ropers have asked for, they’ve also redesigned the buckles for the National Finals. They’re giving top 10 buckles in all of the ropings this year, which is a new addition,” Folsom said.
The process for the creation of the buckles starts in July every year. Gist works closely with the USTRC to create these buckles and develop new designs.
“Because of the history with the USTRC, we have been cautious to be innovative and creative with their design from year to year because they have awarded a huge number of Gist buckles throughout the years. We try to keep those designs fresh and still meet their needs as far as budget and quality.”
The stones and color added give the buckles a unique look, paired with a fresh logo and the iconic steer head.
“It was a good opportunity for us to be creative with the buckle’s design in a different way because their goals were different, because they were awarding so many more buckles this year in a different way than they have in the past.”