Sport Fishing - - SF BOATS -

Scout’s na­tion­ally ad­ver­tised Get on the Wa­ter pro­mo­tion for its 215 XSF Sport pack­age in­cludes a Yamaha F150 out­board; a T-top with an aft spreader light, an over­head T-bag for life-jacket stowage, and a rocket launcher; for­ward­seat­ing back­rests and a stern seat. The pro­mo­tion ex­tends to sev­eral other mod­els, but the 215 XSF comes with more equip­ment for an­glers and fam­i­lies.

“The buy­ers get a deeper dis­count when they choose this en­tire pack­age,” says Alan Lang, Scout’s di­rec­tor of sales and mar­ket­ing. “The pack­ages are usu­ally cen­tered on a cer­tain type of boat­ing. In this case, ev­ery op­tion in­cluded in this pack­age adds more ap­peal to a fam­ily.”

Scout’s legacy as a fam­ily-owned busi­ness keeps the brand in tune with the needs of adults and kids. “We pay close at­ten­tion to how the boats are used,” Lang says. “We re­searched his­tor­i­cal data on sim­i­lar Scout mod­els and de­ter­mined that this pack­age would be very pop­u­lar.”

Lang says pro­mo­tions on pop­u­lar mod­els usu­ally have a long shelf life. “We usu­ally keep them run­ning year­round on mod­els like this,” he says.

“To de­cide how to pack­age our fea­tures, we con­sis­tently re­view what op­tions and third-party ad­di­tions are the most com­monly sold in our boats. Ad­di­tion­ally, we re­ceive and in­cor­po­rate buyer and dealer feed­back to make sure we’re build­ing the ab­so­lute best boats pos­si­ble with re­spect to fea­tures, qual­ity and price,” McCoy says.

FX22-Bay buy­ers vary in age and boat­ing ex­pe­ri­ence, though they’re gen­er­ally con­cen­trated in coastal ar­eas of the United States. McCoy also notes that about 80 per­cent of FX22-Bays are sold and shipped with ei­ther a can­vas T-top or hard­top, which comes on the LE pack­age. How­ever, hard­core bay an­glers of­ten choose a stan­dard model with­out a top.

“In the end, pack­age se­lec­tion re­ally comes down to how and where the boat will be used,” he says.

SPECS: LOA: 21 ft. 6 in. • Beam: 8 ft. 6 in. Dry Weight: 2,776 lb. (w/o en­gine) • Max Power: 250 hp • Pro­mo­tional Price: • Tran­som Dead­rise: 20 deg. • Draft: 15.75 in. $53,866* * (w/ Yamaha F150, Sport pack­age) Ap­prox­i­mate; pric­ing was chang­ing at...

The 215 XSF Sport pack­age of­fers loads of cush­ioned seat­ing for fam­i­lies who might fish or just take a pic­nic on the wa­ter.

Bay boats some­times lack the rod stor­age of larger cen­ter con­soles, but the FX22 comes with hang­ers in the fore­deck boxes.

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