Starkville Daily News - - FORUM -

orous pack­ag­ing and ex­tra­or­di­nary prices do in­cen­tivize women to fol­low the clean­ing, mois­tur­iz­ing and sun­block­ing reg­i­men they rec­om­mend. Some­one who shells out $150 for a skin cream is prob­a­bly go­ing to use it.

Mary Ellen Brade­mas, a der­ma­tol­o­gist at New York Univer­sity Lan­gone Med­i­cal Cen­ter, ad­mit­ted in a 2007 in­ter­view, "I am se­duced by fancy pack­ag­ing as much as the next per­son." She added, how­ever, "I have a the­ory that all these skin-care things come out of the same vat in New Jer­sey."

Many ex­perts hold that the su­per-ex­pen­sive prod­ucts of­ten per­form no bet­ter than hum­bler items sold in drug­stores. Brade­mas has also found, and I can con­firm, that cheap Vaseline petroleum jelly does a mas­ter­ful job of mois­tur­iz­ing hands, feet and el­bows.

Still, bring­ing hard science to eye­liner is an idea whose time must come. It's a dull planet that no longer imag­ines break­throughs in blusher.

But you've also got to ad­mire those prod­ucts that dis­pense with the science and of­fer only the jack­pot of fab­u­lous lashes. I'm think­ing of May­belline's Colos­sal Big Shot Volum' Ex­press mas­cara. Comes in purple, too.

There's noth­ing the serum push­ers can now do to get me to buy. I won't even "just try it." That said, I oc­ca­sion­ally like to break open some fancy pack­ag­ing in hopes of a beauty moon­shot that re­de­fines, sculpts and resur­faces. And if it doesn't, we'll imag­ine that it does.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.