orous packaging and extraordinary prices do incentivize women to follow the cleaning, moisturizing and sunblocking regimen they recommend. Someone who shells out $150 for a skin cream is probably going to use it.
Mary Ellen Brademas, a dermatologist at New York University Langone Medical Center, admitted in a 2007 interview, "I am seduced by fancy packaging as much as the next person." She added, however, "I have a theory that all these skin-care things come out of the same vat in New Jersey."
Many experts hold that the super-expensive products often perform no better than humbler items sold in drugstores. Brademas has also found, and I can confirm, that cheap Vaseline petroleum jelly does a masterful job of moisturizing hands, feet and elbows.
Still, bringing hard science to eyeliner is an idea whose time must come. It's a dull planet that no longer imagines breakthroughs in blusher.
But you've also got to admire those products that dispense with the science and offer only the jackpot of fabulous lashes. I'm thinking of Maybelline's Colossal Big Shot Volum' Express mascara. Comes in purple, too.
There's nothing the serum pushers can now do to get me to buy. I won't even "just try it." That said, I occasionally like to break open some fancy packaging in hopes of a beauty moonshot that redefines, sculpts and resurfaces. And if it doesn't, we'll imagine that it does.