We Step In­side Amer­i­can Rac­ing Wheels’ Pro­duc­tion Fa­cil­ity


EV­ERY­ONE READ­ING THIS SHOULD BE FAIRLY FA­MIL­IAR WITH AMER­I­CAN RAC­ING WHEELS. The com­pany has been man­u­fac­tur­ing per­for­mancedesigned wheels since the hey­day of hot-rod­ding. It started as a craze in the ’50s among teenagers and grown men alike who were ob­sessed with build­ing cars that looked good and could dou­ble the speed limit and then some in a hurry down a ¼-mile stretch. From those be­gin­nings a cul­ture has devel­oped that feeds off speed and killer vis­ual ap­peal.

The form and func­tion of the clas­sic Torq Thrust wheel cat­a­pulted the Amer­i­can Rac­ing Wheels brand main­stay sta­tus on streets and drag strips through­out the coun­try. In fact, the iconic wheel re­mains one of the com­pany’s steady top sell­ers to this day, and it shares that stage with mod­ern clas­sics as well as new, break­through de­signs with fea­tures that speak to a wide va­ri­ety of au­di­ences. To broaden the hori­zons of the brand, guys like Chris Plump—mar­ket­ing guru for Amer­i­can Rac­ing Wheels as well as the many other wheel brands that fall un­der the Wheel Pros um­brella, like KMC, Moto Metal and Asanti—have tapped into what’s hot on the streets by trav­el­ing to shows and talk­ing to cus­tom fa­nat­ics coast-to-coast and around the globe.

The de­sign process is what we were in­ter­ested in see­ing first­hand. Chris opened up the doors to Wheel Pros’ head­quar­ters in sunny Buena Park, Cal­i­for­nia, so that we could snoop around and see just what goes into craft­ing an Amer­i­can Rac­ing wheel and many other brand of­fer­ings con­structed in the same fa­cil­ity. Con­trary to pop­u­lar be­lief, not ev­ery­thing that’s man­u­fac­tured nowa­days is done strictly via ma­chines. Many skilled sets of hands are in­volved in the process from start to fin­ish, and qual­ity con­trol gets top pri­or­ity be­fore any wheel is pack­aged and sent out the door.

Fol­low along as our guest in­side the pro­duc­tion fa­cil­ity of one of the most in­flu­en­tial wheel man­u­fac­tur­ers in the in­dus­try. See how state-of-the-art ma­chin­ery works side by side with cal­cu­lated, hands-on at­ten­tion to de­tail to cre­ate a rock solid, highly ef­fi­cient wheel pro­duc­tion process.

We Step In­side Amer­i­can Rac­ing Wheels’ Pro­duc­tion Fa­cil­ity

A ’29 Ford Model A road­ster greets vis­i­tors to the wheel show­room sur­rounded by of­fice spa­ces. More cus­tom ve­hi­cles will fill the show­room soon. The crew is still set­tling in from a fairly re­cent move into the new fa­cil­ity.

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