100 YEARS OF CHEVY TRUCKS
An American legacy that’s built to last
CENTENNIAL CELEBRATIONS DON’T COME AROUND VERY OFTEN. The ability to hit a mark so prestigious garners nothing but admiration and respect from loyal consumers, next-gen enthusiasts and even industry competitors alike.
Quite a few companies are celebrating 100 years of hard work in 2018, including John Deer’s entrance into the tractor business and the birth of electronics giant Panasonic. Now one of America’s most iconic truck manufacturers is also included in those century-long stats as 2018 officially marks 100 years of Chevy trucks in production. We are honored to salute the company’s accomplishments the best way we know how.
This long-running staple of the automotive industry has continually improved its engineering, testing and development over the years to ensure a constantly evolving product in the lineage of consumer-based Chevy trucks. Whether you are a blue-collar base-model buyer or a top-of-the-line diesel diehard, you have the same bowtie-infused blood that has kept this amazing company moving forward over the many years. Even if the famous blue oval is your truck of choice, you’ve got to show some love for the brand that makes its competition stronger year after year. Iron sharpens iron, and one can’t grow without the other, but we know how passionate you guys are about your four-lettered favorite, so you can continue to hide your Chevy sentiments when you’re around all the other Ford fanatics.
Starting on or around 1918 with a focus on freedom, American companies in all industries and locations around the country pushed the boundaries of human innovation beyond limits once thought possible. Combustion engines were on the rise and there was a demand for gas-powered people pushers like never before.
By that time, Chevrolet had already been on the forefront of innovation and established as a prominent American auto manufacturer, but after differences with co-founder William C. Durant over design, Louis Chevrolet sold Durant his share in the company. Eventually Durant became president of General Motors, and Chevrolet was merged into GM as a separate division. In 1918, Chevrolet’s factories were located at Flint, Michigan, and the truck line was in full-scale production and the first official Chevrolet pickup is born.
The truck was meant to be an affordable and flexible platform for customers to build on, and could be purchased as either a cowl and chassis or an express body. With a suggested retail price of $1,325 this 36-hp, four-cylinder pickup was affordable for the average household income. Follow along as we highlight the best of the best along Chevy’s amazing timeline.