Christina ‘Chriz’ Tokar a new mem­ber of The In­sti­tute for Lux­ury Home Mar­ket­ing

Sun Sentinel Broward Edition - Homespot - Broward East - - REAL ESTATE NEWS/PEOPLE ON THE MOVE -

Chriz Tokar

with Berk­shire Hath­away HomeSer­vices Florida Realty re­cently com­pleted the lux­ury home sales and mar­ket­ing train­ing course of­fered by The In­sti­tute for Lux­ury Home Mar­ket­ing®.

The two-day course, which trains res­i­den­tial real es­tate pro­fes­sion­als on sell­ing and mar­ket­ing to the af­flu­ent, cov­ered top­ics such as: de­mo­graph­ics of the af­flu­ent, life­style seg­men­ta­tion, trends and ameni­ties in to­day’s lux­ury home prod­uct, and cre­at­ing a mar­ket­ing plan for the mul­ti­mil­lion- dol­lar prop­erty. “Agents who take our in­ten­sive two- day train- ing and be­come mem­bers of The In­sti­tute of Lux­ury Home Mar­ket­ing are pro­fes­sion­als who are ac­tively work­ing to dif­fer­en­ti­ate them­selves within real es­tate by fine- tun­ing their ex­per­tise and com­pe­ten­cies in the lux­ury niche,” says Amanda Ham­mer, di­rec­tor of mem­ber- ship at The In­sti­tute. “Through train­ing and mem­ber­ship within our or­ga­ni­za­tion, they are ex­em­pli­fy­ing their ded­i­ca­tion to bet­ter un­der­stand­ing and serv­ing the needs of the af­flu­ent buyer and seller and are ded­i­cated to pro­vid­ing the ex­cep­tional ser­vice that the af­flu­ent have come to ex­pect.”

“Only cur­rent and ac­tive mem­bers of The In­sti­tute are el­i­gi­ble to earn the Cer­ti­fied Lux­ury Home Mar­ket­ing Spe­cial­ist ® (CLHMS) des­ig­na­tion, a des­ig­na­tion that re­flects that the real es­tate pro­fes­sional has proven doc­u­mented per­for­mance within the lux­ury res­i­den­tial mar­ket,” adds Ham­mer.

Prior to en­ter­ing real es­tate in 2005, Tokar was a mar­ket­ing and me­dia CEO for over 20 years hav­ing worked with For­tune 500s, me­dia and ca­ble cor­po­ra­tions, gov­ern­ment and non- profit en­ti­ties alike. The daugh­ter of im­mi­grant par­ents, noth­ing was more im­por­tant to her fam­ily than own­ing their own home.

To­day, Chris spe­cial­izes in the sell­ing lux­ury and res­i­den­tial prop­er­ties. How­ever, over her 11- year ca­reer in real es­tate, she has also worked in the in­vest­ment and com­mer­cial real es­tate sec­tors.

In ad­di­tion to hold­ing the Lux­ury Home Mar­ket­ing des­ig­na­tion, Tokar also holds the CDPE des­ig­na­tion ( Cer­ti­fied Dis­tressed Prop­erty Spe­cial­ist), and is a 5- Star Zil­low Agent. She has been among the top pro­duc­ers in real es­tate for many years. CALL Christina “Chriz” Tokar of Berk­shire Hath­away HomeSer­vices Florida Realty at (954) 600-7427 • EMAIL Lux­u­ • VISIT ChrizSell­

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