Christina ‘Chriz’ Tokar a new member of The Institute for Luxury Home Marketing
with Berkshire Hathaway HomeServices Florida Realty recently completed the luxury home sales and marketing training course offered by The Institute for Luxury Home Marketing®.
The two-day course, which trains residential real estate professionals on selling and marketing to the affluent, covered topics such as: demographics of the affluent, lifestyle segmentation, trends and amenities in today’s luxury home product, and creating a marketing plan for the multimillion- dollar property. “Agents who take our intensive two- day train- ing and become members of The Institute of Luxury Home Marketing are professionals who are actively working to differentiate themselves within real estate by fine- tuning their expertise and competencies in the luxury niche,” says Amanda Hammer, director of member- ship at The Institute. “Through training and membership within our organization, they are exemplifying their dedication to better understanding and serving the needs of the affluent buyer and seller and are dedicated to providing the exceptional service that the affluent have come to expect.”
“Only current and active members of The Institute are eligible to earn the Certified Luxury Home Marketing Specialist ® (CLHMS) designation, a designation that reflects that the real estate professional has proven documented performance within the luxury residential market,” adds Hammer.
Prior to entering real estate in 2005, Tokar was a marketing and media CEO for over 20 years having worked with Fortune 500s, media and cable corporations, government and non- profit entities alike. The daughter of immigrant parents, nothing was more important to her family than owning their own home.
Today, Chris specializes in the selling luxury and residential properties. However, over her 11- year career in real estate, she has also worked in the investment and commercial real estate sectors.
In addition to holding the Luxury Home Marketing designation, Tokar also holds the CDPE designation ( Certified Distressed Property Specialist), and is a 5- Star Zillow Agent. She has been among the top producers in real estate for many years. CALL Christina “Chriz” Tokar of Berkshire Hathaway HomeServices Florida Realty at (954) 600-7427 • EMAIL LuxuryHomesByChrizTokar@gmail.com • VISIT ChrizSellsSouthFlorida.com