Sun Sentinel Broward Edition

Winn-Dixie coupons go mo­bile

- By Miriam Valverde Staff writer

There’s no need to haul a bunch of coupons to Winn-Dixie any­more.

The gro­cer has launched a My Winn-Dixie app that tracks cus­tomers’ pur­chases and of­fers dig­i­tal coupons based on their shop­ping habits.

“Our cus­tomers’ shop­ping habits vary, so it’s im­por­tant that we pro­vide a gro­cery shop­ping ex­pe­ri­ence that is per­sonal,” said Bert Du­Mars, vice pres­i­dent of dig­i­tal mar­ket­ing at Bi-Lo Hold­ings, Winn-Dixie’s par­ent com­pany.

Winn-Dixie also is among re­tail­ers who ac­cept Ap­ple Pay, so cus­tomers with the lat­est iPhone can use their smart­phone to pay for gro­ceries, elim­i­nat­ing the need to carry cash or plas­tic pay­ment cards.

The new Winn-Dixie app stems from a part­ner­ship with, which de­vel­oped the tech­nol­ogy.

Along with the app, Winn-Dixie has up­dated its web­site in an at­tempt to make shop­ping eas­ier.

Among the fea­tures avail­able on the app and web­site:

A vir­tual Winn-Dixie Cus­tomer Re­ward Card that al­lows cus­tomers to re­deem coupons, earn fu­elperks! re­wards and track sav­ings when scanned at the reg­is­ter.

A shop­ping list that al­lows cus­tomers to add items by scan­ning their bar codes with their smartphone­s.

Fu­elperks! re­wards and coupon sav­ings bal­ances.

The abil­ity to find gro­cery stores and fu­elperks! sta­tions by GPS.

A weekly cir­cu­lar spe­cific to each store that can be sorted by cat­e­gory.

The My Winn-Dixie app is free and avail­able for iPhone and An­droid phones.

For more in­for­ma­tion, go to­

 ?? WINN-DIXIE/COUR­TESY ?? Screen­shot shows Winn-Dixie’s new mo­bile app, My Winn-Dixie.
WINN-DIXIE/COUR­TESY Screen­shot shows Winn-Dixie’s new mo­bile app, My Winn-Dixie.

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