Greater Fort Lauderdale, as Broward is marketed for tourism purposes, is attracting younger visitors and “Millennial tourism is huge for us,” said Ritter, who has led the tourism bureau since June 2016.
Additionally, more travelers are opting here.
Those destination assets include “luxury properties, amazing restaurants and nightlife, and incredible shopping.”
April was a stellar month for tourism in that the county’s average daily roomratewas up for this first time in six months, she said.
She said one disturbing factor is the dramatic budget cuts at Visit Florida, the state’s official tourism marketer. well-heeled to vacation