Sun Sentinel Broward Edition - - MONEY -

Greater Fort Laud­erdale, as Broward is mar­keted for tourism pur­poses, is at­tract­ing younger vis­i­tors and “Mil­len­nial tourism is huge for us,” said Rit­ter, who has led the tourism bureau since June 2016.

Ad­di­tion­ally, more trav­el­ers are opt­ing here.

Those desti­na­tion as­sets in­clude “lux­ury prop­er­ties, amaz­ing restau­rants and nightlife, and in­cred­i­ble shop­ping.”

April was a stel­lar month for tourism in that the county’s av­er­age daily room­rate­was up for this first time in six months, she said.

She said one dis­turb­ing fac­tor is the dra­matic bud­get cuts at Visit Florida, the state’s of­fi­cial tourism mar­keter. well-heeled to va­ca­tion

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