Fans of Han­nity bash Keurig over pulled ads

Sun Sentinel Broward Edition - - NATION & WORLD -

NEW YORK — Sup­port­ers of con­ser­va­tive host Sean Han­nity’s Fox News Chan­nel show are re­spond­ing to a de­ci­sion by Keurig to stop ad­ver­tis­ing on the show by smash­ing Keurig cof­fee mak­ers.

The com­pany an­nounced Satur­day it had pulled ad­ver­tis­ing from “Han­nity” af­ter sev­eral Twit­ter users ques­tioned the com­pany’s sup­port for the host, cit­ing Han­nity’s cov­er­age of sex­ual mis­con­duct al­le­ga­tions against Repub­li­can U.S. Se­nate can­di­date Roy Moore of Alabama. Moore is ac­cused of hav­ing sex­ual con­tact with a 14-year-old girl four decades ago when he was in his 30s.

It’s un­clear when Keurig stopped ad­ver­tis­ing on “Han­nity.” The com­pany didn’t re­spond to a re­quest for fur­ther com­ment Mon­day. The move prompted sev­eral peo­ple to de­stroy Keurig prod­ucts in protest and post videos to so­cial me­dia. Blog­ger An­gelo John Gage pro­moted what he called the “Keurig Smash Chal­lenge” while post­ing a video of him­self tak­ing a ham­mer to his brewer.

An­other user posted a video of a Keurig brewer be­ing tossed to the ground from the sec­ond story of a build­ing.

Han­nity com­mented “love it” while retweet­ing one video of a man tee­ing off on a cof­fee maker with a golf club.

Sev­eral me­dia out­lets re­ported late Mon­day, how­ever, that Han­nity has asked his fans to stop.

Lib­eral me­dia watch­dog group Me­dia Mat­ters for Amer­ica has been putting pub­lic pres­sure on Han­nity’s ad­ver­tis­ers for months. The group’s pres­i­dent, An­gelo Caru­sone, said it again called for com­pa­nies to stop supporting Han­nity’s pro­gram af­ter the Moore al­le­ga­tions came to light Thurs­day in a Wash­ing­ton Post story.

Keurig’s CEO has apol­o­gized to em­ploy­ees for “any neg­a­tiv­ity” they ex­pe­ri­enced be­cause of the brand’s de­ci­sion, ac­cord­ing to a memo ob­tained Mon­day by the Wash­ing­ton Post.

Sev­eral other brands, in­clud­ing DNA test­ing com­pany 23andMe, women’s cloth­ing la­bel ELOQUII, food de­liv­ery ser­vice Hello Fresh and nat­u­ral sup­ple­ment maker Na­ture’s Bounty also said they don’t ad­ver­tise on “Han­nity.”

Na­ture’s Bounty said it hasn’t ad­ver­tised on the show since the sum­mer.

Fox News didn’t im­me­di­ately re­turn a re­quest for com­ment Mon­day.

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