‘Red Cross Beach Bash’ hon­ors Lilly Pulitzer at ‘Lilly or Louder’

Sun Sentinel Palm Beach Edition - Society Scene - Palm Beach - - Scene & Be Seen -

More than 600 guests are ex­pected for the Amer­i­can Red Cross’ “Lilly or Louder: Beach Bash” at The Beach Club on Dec. 28. All pro­ceeds from the event will go to the Amer­i­can Red Cross, an or­ga­ni­za­tion that helps peo­ple pre­vent, pre­pare for and re­spond to emer­gen­cies.

Across the Palm Beaches-Trea­sure Coast re­gion and av­er­ag­ing ev­ery 28 hours, a neigh­bor calls upon lo­cal Red Cross vol­un­teers for emo­tional sup­port, food, cloth­ing and shel­ter af­ter a fire, flood, hur­ri­cane or other dis­as­ter.

This year, the event will cel­e­brate the life of fash­ion icon Lilly Pulitzer with fes­tiv­i­ties by the beach. On the Satur­day be­tween Christ­mas and New Year’s Day in the last six sea­sons, the ocean side of the is­land of Palm Beach was turned pink and green in prepa­ra­tion for the party.

This year’s A Story Writ­ten in the Sun theme is pre­sented by the Lilly Pulitzer fash­ion house; Pulitzer’s grand­son Bobby Leidy is set to re­turn as chair of the bash.

“My fam­ily has sup­ported the Amer­i­can Red Cross for decades, so help­ing to raise aware­ness for the or­ga­ni­za­tion was a nat­u­ral de­ci­sion. This year’s event is es­pe­cially mean­ing­ful for me, as we honor my late grand­mother and her ‘Story Writ­ten in the Sun.’ Ad­di­tion­ally, I am grate­ful for the con­tin­ued sup­port of the Lilly Pulitzer Cor­po­ra­tion. Their part­ner­ship through­out the years has been in­te­gral to the suc­cess of this great event,” said Leidy.

Leidy, a vice pres­i­dent with Deutsche Bank Pri­vate Wealth Man­age­ment in Palm Beach, has served as chair of the “Red Cross Beach Bash” for the past six years. In ad­di­tion to be­ing an ac­tive sup­porter of the Red Cross, he is a mem­ber of the Four Arts Con­tem­po­raries and the Preser­va­tion Foun­da­tion. He is also a com­mit­tee mem­ber of the Young Friends of Cleve­land Clinic Florida and the Gulf Stream Coun­cil of the Boy Scouts of Amer­ica.

Tick­ets to the event are $200. For more in­for­ma­tion, con­tact Ali­son Free­man at 561-650-9133 or Ali­son.Free­man@redcross.org.

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