Eas­ton Ro­tary Club tours

Sunday Star - - LOCAL - By JACK RODGERS jrodgers@ches­pub.com

EAS­TON — The Eas­ton Ro­tary Club toured The Star Demo­crat Wed­nes­day, Oct.

4, also host­ing the Demo­cratic con­gres­sional can­di­date for Mary­land’s 1st Dis­trict, Jesse Colvin.

Club mem­bers started the day with a pre­sen­ta­tion from Adams Pub­lish­ing Group Re­gional Pres­i­dent David Fike, who briefly dis­cussed spe­cific op­er­a­tions of the com­pany.

Fike said The Star Demo­crat is one of the 25 old­est news­pa­pers in the coun­try, while the com­pany as a whole owns pub­li­ca­tions in 20 states. More than

2,300 peo­ple are em­ployed through Adams Pub­lish­ing Group, while most de­ci­sions about the com­pany are made by lo­cal man­agers, Fike said.

Fike said the com­pany’s strat­egy, launched four years ago, has been to pur­chase news­pa­pers in small, ru­ral com­mu­ni­ties. The Star Demo­crat is one of the larger paid news­pa­pers within Adams Pub­lish­ing Group.

“Ev­ery four to six months, we’re buy­ing more groups,” Fike said. “They want to con­tinue to buy in this sec­tor across the United States. It’s still got a great bot­tom line, it’s still got a lot of com­mu­nity sup­port when you get down to th­ese lo­cal com­mu­ni­ties, and in most cases, it’s the pri­mary source of news still to­day about what’s go­ing on in the com­mu­nity.”

Fike said Adams Pub­lish­ing Group owns a pub­li­ca­tion in more than half of the Mary­land coun­ties and, for his spe­cific re­gion, has ad­di­tional pub­li­ca­tions in Delaware and Vir­ginia. About a mil­lion peo­ple a week read con­tent pro­duced by Adams Pub­lish­ing Group within this re­gion, he said.

“A quick overview: 17 dif­fer­ent news­pa­pers in my group, nine mag­a­zines, nine web­sites, five mo­bile apps,” Fike said. “We have a huge dig­i­tal read­er­ship on all of our dig­i­tal plat­forms.”

Fike said re­cently, the com­pany has in­vested $600,000 into the print­ing press op­er­a­tion. This money was used to ex­pand the ca­pac­ity of the web press,

PHO­TOS BY JACK RODGERS

Eas­ton Ro­tary Club mem­bers line up for lunch dur­ing the group’s tour of Wed­nes­day, Oct. 4.

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