HOLE SHOT

Super Street - - Contents - Sam Du Edi­tor-in-chief

Many peo­ple think Su­per Street is some mas­sive com­pany; that we have this big, fancy of­fice, end­less equip­ment, a garage full of project cars, a staff of 20 peo­ple, and money up the yin yang to travel when and wher­ever we want. More than a decade ago, there was a time when things were that good. Be­fore I jumped on­board, mul­ti­ple edi­tors and art di­rec­tors worked to­gether to pro­duce the mag. The staff was big enough to oc­cupy the en­tire 9th floor of a down­town L.A. high-rise (6420 Wil­shire, for those who re­mem­ber), and from cover to cover, the mag­a­zine was more than 200 pages— it felt more like a book than a mag­a­zine. But it doesn’t take much to wake up, open your eyes, and re­al­ize things have cer­tainly changed. News­pa­per and print mag­a­zines aren’t the main in­for­ma­tion sources they once were, and many have closed down in re­cent years. Why? Wel­come to the dig­i­tal age of me­dia. We’re all con­nected and shar­ing in­for­ma­tion and en­ter­tain­ment through our smart­phones, tablets, and lap­tops. Find me a 13-year-old girl who would give up her iphone for a book or mag­a­zine to­day. Go ahead, I’ll wait. You won’t. The point is, while we were once a pub­li­ca­tion with hun­dreds of pages put to­gether by a size­able and very tal­ented crew, the shift in me­dia has forced some changes.

Many of you can re­mem­ber when print mags Im­port Tuner, Honda Tun­ing, Mod­i­fied, Project Car, and eu­ro­tuner ceased a few years ago. It was a big hit to our in­dus­try and, un­for­tu­nately, much of the core staff was re­leased at the same time. At the start of ’18, our sis­ter mag euro­pean car fol­lowed suit and the Su­per Street team was also af­fected as long­time art di­rec­tor, Ber­nice Gue­varra and loyal staff edi­tor Jofel Tolosa were both let go.

Ber­nice started at the com­pany in ’99 as the de­signer for Skin Diver and then tran­si­tioned here shortly af­ter. She’s ded­i­cated a huge por­tion of her life to Su­per Street and pushed its de­sign and cre­ativ­ity con­stantly. Af­ter more than a decade of out­stand­ing work, she will be greatly missed.

Jofel be­gan as an ea­ger in­tern in ’12. It was his dream to be here. He was hired on a year later to as­sist with any­thing we needed help with, whether show cov­er­age, fea­ture shoots, pick­ing up parts, you name it, he was down to do it. We wish him the best on his next en­deavor.

What hap­pened to Ber­nice, Jofel, and so many other great mag­a­zine con­trib­u­tors be­fore them is un­for­tu­nate be­cause they all had some­thing to of­fer and were pas­sion­ate about what we do here, and I just wanted to take this mo­ment to show them the re­spect and ap­pre­ci­a­tion they truly de­serve. I joined the com­pany in ’06 and trans­ferred to Su­per Street in ’11. I feel very lucky to still be here do­ing what I love, but I owe part of the brand’s suc­cess to their vi­sion and amaz­ing team­work that’s helped to keep this dream alive.

I want to leave with one fi­nal mes­sage: The state of print might not be where it once was, but the Su­per Street Net­work isn’t go­ing any­where. Af­ter 21+ years, we are blessed to have so many tal­ented con­trib­u­tors and awe­some fans within the mod­i­fied car com­mu­nity and want to thank ev­ery­one who’s sup­ported Su­per Street over the years and those who con­tinue to do so. Also, we wel­come those of you who haven’t yet joined us on the dig­i­tal front via su­per­stree­ton­line.com or any of our busy so­cial me­dia out­lets. It might not feel the same, touch­ing your fin­ger­tips to a screen or mouse rather than these crispy pages, but we promise you we’ll still have ev­ery­thing that made you pick us up in the first place, and ev­ery­thing that’s helped to make Su­per Street the best tuner mag ever!

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