Many people think Super Street is some massive company; that we have this big, fancy office, endless equipment, a garage full of project cars, a staff of 20 people, and money up the yin yang to travel when and wherever we want. More than a decade ago, there was a time when things were that good. Before I jumped onboard, multiple editors and art directors worked together to produce the mag. The staff was big enough to occupy the entire 9th floor of a downtown L.A. high-rise (6420 Wilshire, for those who remember), and from cover to cover, the magazine was more than 200 pages— it felt more like a book than a magazine. But it doesn’t take much to wake up, open your eyes, and realize things have certainly changed. Newspaper and print magazines aren’t the main information sources they once were, and many have closed down in recent years. Why? Welcome to the digital age of media. We’re all connected and sharing information and entertainment through our smartphones, tablets, and laptops. Find me a 13-year-old girl who would give up her iphone for a book or magazine today. Go ahead, I’ll wait. You won’t. The point is, while we were once a publication with hundreds of pages put together by a sizeable and very talented crew, the shift in media has forced some changes.
Many of you can remember when print mags Import Tuner, Honda Tuning, Modified, Project Car, and eurotuner ceased a few years ago. It was a big hit to our industry and, unfortunately, much of the core staff was released at the same time. At the start of ’18, our sister mag european car followed suit and the Super Street team was also affected as longtime art director, Bernice Guevarra and loyal staff editor Jofel Tolosa were both let go.
Bernice started at the company in ’99 as the designer for Skin Diver and then transitioned here shortly after. She’s dedicated a huge portion of her life to Super Street and pushed its design and creativity constantly. After more than a decade of outstanding work, she will be greatly missed.
Jofel began as an eager intern in ’12. It was his dream to be here. He was hired on a year later to assist with anything we needed help with, whether show coverage, feature shoots, picking up parts, you name it, he was down to do it. We wish him the best on his next endeavor.
What happened to Bernice, Jofel, and so many other great magazine contributors before them is unfortunate because they all had something to offer and were passionate about what we do here, and I just wanted to take this moment to show them the respect and appreciation they truly deserve. I joined the company in ’06 and transferred to Super Street in ’11. I feel very lucky to still be here doing what I love, but I owe part of the brand’s success to their vision and amazing teamwork that’s helped to keep this dream alive.
I want to leave with one final message: The state of print might not be where it once was, but the Super Street Network isn’t going anywhere. After 21+ years, we are blessed to have so many talented contributors and awesome fans within the modified car community and want to thank everyone who’s supported Super Street over the years and those who continue to do so. Also, we welcome those of you who haven’t yet joined us on the digital front via superstreetonline.com or any of our busy social media outlets. It might not feel the same, touching your fingertips to a screen or mouse rather than these crispy pages, but we promise you we’ll still have everything that made you pick us up in the first place, and everything that’s helped to make Super Street the best tuner mag ever!