QVC will clean house at HSN

Tampa Bay Times - - Front Page - BY TIERRA SMITH Times Staff Writer Con­tact Tierra Smith at tsmith@ tam­pabay.com. Fol­low @bytier­ra­smith.

The top three ex­ec­u­tives at HSN will exit the St. Peters­burg re­tailer when QVC’s par­ent com­pany, Lib­erty In­ter­ac­tive Group, com­pletes the $2.1 bil­lion deal to take over the com­pany, QVC of­fi­cials say.

ST. PETERS­BURG — The top three ex­ec­u­tives now run­ning HSN will be out the door when QVC’s par­ent com­pany, Lib­erty In­ter­ac­tive Group, takes over the St. Peters­burg-based re­tailer.

Bill Brand, Rod Lit­tle and Judy Sch­mel­ing will step down once the $2.1 bil­lion stock deal closes later this year, QVC of­fi­cials said Thurs­day.

“They have steered the compa- ny well through the changes of the last sev­eral months and have been a trusted sound­ing board to me and our other lead­ers as we plan for the fu­ture,” Mike Ge­orge, the pres­i­dent and CEO of QVC, said in a press re­lease. “Each has made ex­tra­or­di­nary con­tri­bu­tions to HSNi, build­ing the com­pany into one of the premier life­style re­tail­ers.”

The new QVC Group will in­clude QVC, HSN, zulily and the Cor­ner­stone brand. The com­pany out­lined its new or­ga­ni­za­tional struc­ture and se­nior ex­ec­u­tive lead­er­ship team as part of the an­nounce­ment. Claire Spof­ford and Karen Etzkorn are the only cur­rent HSN em­ploy­ees who will as­sume key roles in the joint com­pany.

Com­bined, QVC Group ex­pects to gen­er­ate $14 bil­lion in an­nual rev­enue and serve 23 million global cus­tomers. The group will con­sist of five busi­ness units and eight global func­tions.

Lit­tle

Brand

Sch­mel­ing

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