Tampa Bay Times - - Local - BY MALENA CAROLLO Times Staff Writer

TAL­LA­HAS­SEE ow that the dust has set­tled from Hur­ri­cane Irma, Visit Florida, the tax­payer-funded tourism or­ga­ni­za­tion, is be­gin­ning the sec­ond phase of its ag­gres­sive ef­forts to bring tourists back to the Sun­shine State.

“We are dou­bling down on our ef­forts to show vis­i­tors across the world that Florida is open for busi­ness,” Ken Law­son, CEO of Visit Florida, said in a state­ment Thurs­day.

The or­ga­ni­za­tion is push­ing its ads across broad­cast, print, tran­sit and dig­i­tal bill­board me­dia in mar­kets that typ­i­cally feed into Florida tourism to help dis­pel any ru­mors that the state hasn’t re­cov­ered enough to wel­come vis­i­tors.

The ads, which will in­clude photos of pop­u­lar Florida tourist des­ti­na­tions post­storm, will run from Mon­day through Nov. 26. Visit Florida sent video crews out shortly af­ter the hur­ri­cane to show­case busi­nesses and lo­ca­tions that re­cov­ered quickly.

Both phases of the cam­paign cost $5 million com­bined.


Waves come along the shore of St. Pete Beach, which was no­tice­ably free of much de­bris on Sept. 11, right af­ter Hur­ri­cane Irma struck. Tourism of­fi­cials want po­ten­tial vis­i­tors to know the wel­come mat is still out.

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