TALLAHASSEE ow that the dust has settled from Hurricane Irma, Visit Florida, the taxpayer-funded tourism organization, is beginning the second phase of its aggressive efforts to bring tourists back to the Sunshine State.
“We are doubling down on our efforts to show visitors across the world that Florida is open for business,” Ken Lawson, CEO of Visit Florida, said in a statement Thursday.
The organization is pushing its ads across broadcast, print, transit and digital billboard media in markets that typically feed into Florida tourism to help dispel any rumors that the state hasn’t recovered enough to welcome visitors.
The ads, which will include photos of popular Florida tourist destinations poststorm, will run from Monday through Nov. 26. Visit Florida sent video crews out shortly after the hurricane to showcase businesses and locations that recovered quickly.
Both phases of the campaign cost $5 million combined.
Waves come along the shore of St. Pete Beach, which was noticeably free of much debris on Sept. 11, right after Hurricane Irma struck. Tourism officials want potential visitors to know the welcome mat is still out.