Among the cities in which the ads will appear are Atlanta, Boston, Chicago, Dallas, New York, Philadelphia and Washington, D.C.
One of the broadcast ads released online Wednesday features a compilation of sunny beaches and harbors in St. Petersburg, the Keys, Coconut Grove and Grayton Beach in the weeks after Hurricane Irma. It closes by imploring viewers to “Find your moment of sunshine.”
The first phase of the campaign focused on Facebook Live videos, which Visit Florida said garnered 4.9 million viewers.
Visit Florida is aiming to bring a record 120 million tourists to the state this year.
The positive push comes just as the organization was thrust into a more negative light: State lawmakers continue to investigate Visit Florida’s spending habits. The latest: The Florida House Public Integrity & Ethics Committee will subpoena records from C. Patrick Roberts, who had contracts with Visit Florida.
A Naples Daily News report said that the organization committed to paying MAT Media, LLC, Roberts’ company, $2.8 million in 2012.
Florida tourism officials are making a second big marketing push post-Hurricane Irma. Watch it at tampabay.com/video.
Dyer Kasakoff, 47, was found in a shower stall at the Pinellas County Jail.