Technowize February 2017
Augmented Reality is most often described as the overlay of digital information on physical reality. From Google Glass to Microsoft’s Hololens, our focus so far has been on amplifying pseudo - holography to alter our surroundings. What we will undoubtedly gain is intensified commodification of our desires, as the hybrid potential takes over the world of technology in the coming decade in a much deeper sense. Our lives will be arguably far more intricate; we will have far more choice than ever, saturated information, and the effects of this on our behavior and identity will be undeniably consequential. Our Cover Story, ‘The Age of Augmented Reality,’ goes beyond the potential applications of the immersive technology, with particular focus on healthcare, education and key services.
As with all incarnations of technology, AR won’t be employed mainly to sell us products and lifestyles. The real challenge will be how we can adapt this technology subversively, so it doesn’t erase the border between the inner world and the outer world as we extend our digital self into the physical plane. Hopefully, we’ll like what we see.
To quote Arthur Clarke, a brilliant futurist and writer: “Any sufficiently advanced technology is indistinguishable from magic.”