Zucker­berg’s ob­ses­sion with Sto­ries

Technowize Magazine - - App Labs -

The Face­book founder Mark zucker­berg cre­ated up­roar in the field of so­cial me­dia with his in­no­va­tion. Face­book is one of the most widely used so­cial me­dia plat­forms in the world cur­rently. There­fore as soon as zucker­berg sensed tough com­pe­ti­tion crawl­ing along, he de­cided to sim­ply buy it. This is what hap­pened in the case of In­sta­gram and what­sapp. zucker­berg de­cided to splurge money on these two brands as he knew they would af­fect the Face­book mar­ket. De­spite these ac­qui­si­tions, there was a so­cial me­dia brand which was trend­ing rapidly in in­ter­net world due to its unique ap­proach. But in­stead of ac­quir­ing this brand, zucker­berg thought of beat­ing the brand at its own game. here we are re­fer­ring to Snapchat.

Presently, the sit­u­a­tion is such that if you open any of the trend­ing so­cial me­dia apps on your phone, you will come across the Sto­ries fea­ture. Face­book, Face­book Mes­sen­ger, In­sta­gram, and also what­sapp now show­case the sto­ries of your friends or those whom you are fol­low­ing. Open any of

these apps and you will find such sto­ries load­ing on the top of your screen. But the ques­tion might pop into your head that why are sto­ries sud­denly vis­i­ble at all lead­ing so­cial plat­forms? The rea­son is some­thing close to the rea­son be­hind the ac­qui­si­tion of In­sta­gram and what­sapp. It fo­cuses on adapt­ing the sell­ing point of another pop­u­lar app to quiver that app’s mar­ket.

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