AP­PLE AC­QUIRES POWER­BYPROXI FOR AN UNDIS­CLOSED AMOUNT

Technowize Magazine - - Haute Money -

Ap­ple Inc. ac­quires Power­byproxi and hits the nail right in the cof­fin. It seems that the com­pany is plan­ning to spice things up. Ap­ple fi­nally an­nounced its ac­qui­si­tion of the New Zealand based com­pany on Wed­nes­day. Founded in 2007, Power­byproxi is con­sid­ered the world lead­ing wire­less power cen­ter. Power­byproxi is into de­sign­ing and de­vel­op­ing highly ef­fi­cient high den­sity wire­less power tech­nol­ogy. Proxi-mod­ule is a mo­du­lar wire­less power sys­tem de­vel­oped by Power­byproxi. It is built to adapt and in­te­grate an am­ple ar­ray of prod­ucts, de­liv­er­ing around 100 watts of power. It could even power a drone. The ac­qui­si­tion denotes that the multi­na­tional tech­nol­ogy com­pany is work­ing on so­lu­tions for high-power for their larger de­vices. They in­clude Mac and ipad. The mod­ule is still be­lieved to be in the ini­tial stage. Hence the charger won’t be mak­ing it into the mar­ket any­time soon.

Ap­ple ac­quires Power­byproxi for more Qi

Power­byproxi too has been work­ing on de­vel­op­ing Qi wire­less charg­ing. It has re­ceived a lot of recog­ni­tion and funds for the work. The project was Wire­less Power Con­sor­tium’s fu­ture tech­nol­ogy. Ap­ple too has been a mem­ber of the Wire­less Power Con­sor­tium since the Fe­bru­ary of 2017. Ap­ple, just re­cently in­tro­duced wire­less charg­ing with the launch­ing of iphone 8, iphone 8 Plus and iphone

X. The lat­est line-up made use of tech­nol­ogy which is based on Qi. It is also known that Ap­ple is plan­ning to re­lease a charg­ing mat. The prod­uct is named Air­power that prom­ises to si­mul­ta­ne­ously charge Air­pods, iphone and the Ap­ple Watch.

The Big talk

Fi­nan­cial de­tails of the deal are yet to be dis­closed by Power­byproxi. The multi­na­tional com­pany does not usu­ally al­low the ac­quired com­pany to con­tinue with their own sales. Beats Elec­tron­ics, a sub­sidiary of Ap­ple Inc. is an ex­cep­tion. But it’s too early to know whether Ap­ple will al­low them to con­tinue with their in­de­pen­dent sales. It still sells its speak­ers in­de­pen­dently. Nei­ther Dan Ric­cio nor Fady Mishriki delved into the de­tails of the in­ten­tions and fur­ther plans. Nor was it spec­i­fied how Ap­ple Inc. is go­ing to make use of the tech­nol­ogy from Power­byproxi. But one thing is for sure, ‘ifans’ can ex­pect big stuff af­ter Ap­ple Inc. ac­quires Power­byproxi.

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