Dil­lard’s com­pletes re­mod­el­ing

A rib­bon-cut­ting is set for Thurs­day

Texarkana Gazette - - FRONT PAGE - By Ju­nius Stone

In an era where Texarkana has seen re­tail busi­nesses that did busi­ness in the city for decades strug­gle against chang­ing times and tech­nol­ogy, Dil­lard’s has bucked that trend, not only main­tain­ing its location at Cen­tral Mall, but com­plet­ing a ma­jor re­mod­el­ing, sig­nal­ing its con­fi­dence in Texarkana as well as its long-term com­mit­ment.

Dil­lard’s, which re­mained open dur­ing the process, will hold a rib­bon-cut­ting and all­day open house at 9:30 a.m. Thurs­day.

“We’ve added over 40 thou­sand square feet to our front,” said Mary Staten, store man­ager. “Plus, we’ve com­pleted a top to bot­tom in­te­rior re­mod­el­ing.”

“We want ev­ery­one to come out and see what we’ve done,”

Staten said. “We think you will all like it.”

This project lets ev­ery­one know the Dil­lard fam­ily is still com­mit­ted to Texarkana, said Julie Bell, cor­po­rate in­for­ma­tion of­fi­cer.

“Dil­lard’s goes a long way back with this town, with one of our very first stores go­ing up in the his­tor­i­cal down­town dis­trict. We wanted to do right by one of our old­est mar­kets and put our best foot for­ward for our Texarkana cus­tomers.”

The new store in com­bi­na­tion with dil­lards.com is part of the Dil­lards’s strat­egy in com­pet­ing in the evolv­ing re­tail world.

“It is all about one-stop shop­ping,” Bell said. “We have so many great brands here and have taken on sev­eral more be­sides in our new space.”

Cus­tomers check­ing out the re­con­fig­ured store will see a fullscale com­pre­hen­sive re­design. Bell says that store re­design is not un­usual, but this par­tic­u­lar de­sign was a spe­cial move for Dil­lard’s in Texarkana.

“We try every day to give our cus­tomers what they want,” Bell said. “High-pro­file brands, sup­port brands with ex­cep­tional ser­vice. We want to give our cus­tomers even more rea­sons to come to our Dil­lard’s every day. In com­bi­na­tion with dil­lards. we are en­hanc­ing the ex­pe­ri­ence for all our cus­tomers.”

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